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About the Role

The Marketing Manager will lead integrated marketing for the Charlotte-based brand team, focusing on online strategy, website management, digital campaigns, social media, and CRM to drive demand for outpatient imaging services.

Responsibilities

• Develop local market and customer strategies using data, insights, and competitor knowledge.
• Implement omnichannel marketing plans including digital and traditional media, collateral, email, social media, and events.
• Create insights-led marketing content aligned with strategic priorities for consumer, provider, and sales channels.
• Execute the Marketing Excellence framework including segmentation, targeting, and KPI reporting.
• Manage launch activities for new center locations and technology investments.
• Collaborate with Sales to activate brands through physician materials and promotional efforts.
• Plan and execute digital, social, and CRM initiatives in partnership with agencies.
• Evaluate emerging platforms and technologies to optimize marketing spend and performance.
• Analyze end-to-end customer experience across multiple channels.

Requirements

• Bachelor’s degree in Business, Marketing, or a relevant field.
• 3-6 years of marketing or brand management experience with an emphasis on online strategy.
• Experience working within cross-functional teams.
• Ability to work in a highly matrixed organization.
• Strong project management skills with attention to detail and timelines.
• Proficiency in Microsoft Office Suite.

Skills

• Insights-based marketing strategy
• Omni-channel execution and measurement
• Creative brief development
• Content strategy
• Google Analytics
• WordPress
• Elementor
• Social media management (LinkedIn, Facebook, Instagram)
• Canva
• Hootsuite
• Reputation management
• Adobe Creative Suite
• Marketo or similar CRM platforms
• Verbal and written communication

Location

• Charlotte, NC

Work Type

• Full-time
• Hybrid

Experience Level

• 3-6 years

Education Level

• Bachelor’s degree

Salary/Compensations

• Competitive compensation program

About the Company

• One of the country's largest providers of outpatient medical imaging.
• Operates over 185 imaging centers across 13 states.
• Employs over 5,000 team members.
• Conducts more than 4 million outpatient studies annually.

Equal Opportunity

• Lumexa Imaging is an equal opportunity employer.