Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a Consumer Marketing Manager, you will lead category business and drive data-driven, consumer-centric marketing strategies to achieve target P&L. You will collaborate with global, regional, and cross-functional teams to execute holistic marketing plans and strengthen portfolio performance.

Responsibilities

• Develop long-term and short-term business objectives and strategies aligned with global direction.
• Manage financial goals, P&L, sales targets, budgets, and profits.
• Lead business forecasting on a yearly and quarterly basis.
• Translate product roadmaps into concrete product specifications.
• Design and optimize category and product portfolios through performance analysis and market insight.
• Identify key business drivers to build business growth.
• Deliver operational excellence through cross-functional collaboration.
• Conduct consumer research to gain insights and evaluate marketing assets.
• Develop and execute integrated marketing communication strategies.
• Collaborate with internal and external partners including creative, media, and PR agencies.
• Communicate effectively with global business development and product management teams to align on local strategies and product launches.

Requirements

• Bachelor's degree or above.
• 10+ years of professional experience in marketing.
• Knowledge and understanding of B2C business models, retail channels, and consumer communication.
• Strong leadership skills.
• Strategic thinking capabilities.
• FMCG experience.
• Excellent written and verbal communication skills in both Korean and English.
• Excellent stakeholder management skills.
• Ability to travel internationally.

Skills

• Data-driven marketing strategy
• P&L management
• Business forecasting
• Consumer research
• Integrated marketing communication
• Stakeholder management
• AI-related skills

Location

• Seoul, Korea

Work Type

• Hybrid
• Full-time

Experience Level

• 10+ years

Education Level

• Bachelor's degree or above

About the Company

• Global health technology company founded in the Netherlands over 130 years ago.
• Focused on improving people's health and well-being through meaningful innovation.
• Operates in over 100 countries.
• Specializes in Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/Connected Care, Sleep & Respiratory Care, and Personal Health.

Equal Opportunity

• Philips provides equal employment and advancement opportunities to all qualified employees and applicants without regard to race, color, religion, sex, pregnancy, age, ethnic or national origin, sexual orientation, gender identity, disability, genetic information, citizenship, veteran status, or marital status.
• Committed to fostering a culture of respect and professionalism.
• Provides reasonable accommodations for individuals protected by the Rehabilitation Act and the Americans with Disabilities Act.
• Maintains a drug-free workplace.
• Disability and veteran applicants are encouraged to apply.