Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Bathformation is seeking a dynamic and results-driven Marketing Manager & Events Coordinator to lead and execute local marketing initiatives in the Corbin, KY market. This role is responsible for developing and implementing lead generation strategies, managing trade shows and events, overseeing digital marketing efforts, enhancing social media engagement, and ensuring consistent brand visibility.

Responsibilities

• Research, secure, and manage local trade shows, home shows, community events, and vendor opportunities
• Negotiate contracts and sponsorship agreements with event organizers
• Develop and maintain an annual marketing and event calendar
• Recruit, hire, train, and manage event marketing representatives
• Schedule and oversee event staff and promotional teams
• Coordinate booth setup, merchandising, and event logistics
• Generate, track, and manage leads from all events
• Schedule in-home consultations from event-generated leads
• Follow up on contest entries and event prospects to maximize appointment conversions
• Analyze event performance and provide regular reporting on ROI and lead generation metrics
• Develop and execute local lead generation and customer acquisition strategies
• Manage the company's online presence and local digital marketing efforts
• Oversee and enhance social media channels, including content planning, posting, engagement, and performance tracking
• Coordinate local advertising campaigns and promotional initiatives
• Monitor marketing analytics and recommend improvements to increase brand awareness and lead generation
• Ensure consistent branding and messaging across all marketing platforms
• Collaborate with sales and leadership teams to align marketing efforts with company growth objectives

Requirements

• 3+ years of experience in marketing, event coordination, lead generation, or related fields
• Strong understanding of social media platforms and digital marketing strategies
• Experience planning and managing trade shows, events, or community outreach programs
• Excellent communication, organizational, and project management skills
• Ability to recruit, train, and motivate team members
• Strong analytical skills with the ability to track and measure marketing performance
• Self-motivated, detail-oriented, and results-driven
• Comfortable working in a fast-paced environment
• Ability to stand for extended periods and lift up to 30 pounds
• Must be available to work weekends and attend events as needed
• Experience in home improvement, remodeling, retail marketing, or direct-to-consumer marketing is preferred

Skills

• Event Marketing
• Lead Generation
• Social Media Marketing
• Digital Marketing
• Brand Visibility
• Project Management
• Team Leadership
• Analytics

Location

• Corbin, KY

Work Type

• Full-time

Experience Level

• 3+ years

Benefits

• Competitive base salary
• Performance-based bonus opportunities
• Career advancement opportunities
• Professional development and leadership growth opportunities
• Supportive team environment

About the Company

• Bathformation is a rapidly growing company.