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About the Role

As the Senior Product Manager for Buying and Optimization, you will play a pivotal role in redefining CTV advertising in an AI-first world. You will own the development of an AI-powered, self-serve TV platform that turns years of TV and CTV data into actionable intelligence—enabling marketers to plan, launch, and optimize campaigns with the ease of clicking “Go.” Operating at the intersection of product, engineering, data science, and media execution, you will drive requirements, user stories, and delivery for campaign management and execution features across programmatic and direct TV. Your success will be driven by strong product ownership, disciplined execution, and a deep understanding of advertiser workflows, allowing you to prioritize the right problems and deliver differentiated, scalable solutions for marketers at every stage of growth.

Responsibilities

Own the product vision, strategy, and execution for TV media buying and execution, end-to-end (“soup to nuts”)
Define a compelling roadmap that differentiates the platform through automation and AI-driven capabilities
Partner closely with Engineering, Data Science, and Media Buying to translate business and customer needs into clear, prioritized product requirements
Drive feature prioritization and trade-offs based on customer impact, business value, and scalability of automated TV buying workflows
Collaborate cross-functionally with Media Buying, Media Operations, Marketing, and Leadership to ensure alignment and successful launches
Continuously monitor industry trends, competitive offerings, and emerging AI technologies to keep the product ahead of the evolving TV and CTV landscape
Use data, customer feedback, and experimentation to iterate, optimize performance, and deliver measurable impact

Requirements

4+ years of product management experience in AdTech, with deep expertise in streaming and programmatic CTV advertising (linear TV experience is a strong plus)
Proven track record of shipping impactful products, including building new capabilities or platforms from the ground up
Strong communicator and influencer, able to articulate a clear product vision and defend roadmap decisions with data and conviction at the executive level
Highly customer-centric, with demonstrated skill in uncovering real user needs, writing strong user stories, and solving complex workflow problems
Experience partnering closely with Design to address diverse customer needs through user research, prototyping, and thoughtful UX decisions
Passion for automation and AI-driven innovation, balanced with a pragmatic, execution-oriented mindset
Comfortable operating in ambiguity and fast-moving environments, with a bias toward action and measurable outcomes
Experience working with AI/ML-powered products or data-driven optimization systems is a plus
Familiarity with TV measurement, attribution, or identity challenges is a plus

Skills

AdTech
Streaming CTV advertising
Programmatic CTV advertising
Product management
AI
Machine learning
Automation
Data analysis
User research
UX design

Location

New York, NY

Work Type

Hybrid

Experience Level

Senior

Salary/Compensations

$170,000 - $200,000

Benefits

Equity compensation
Health insurance coverage for you and your dependents
401K
FSA
Commuter benefits
$150 monthly spending account
$1,000 annual continued education benefit
$500 Newbie Productivity Perk
Unlimited PTO and sick days
Monthly Company Wellness Day Off
Snacks, drinks, and catered lunches at the office
Team building events

About the Company

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.
That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (Best Connected TV Platform), AdExchanger (Most Innovative TV Advertising Technology), and Business Insider (Hottest AdTech Companies). Tatari has also been recognized as the Best Place to Work by Inc. Magazine.
Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.

Equal Opportunity

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.