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About the Role

Modern Family Law is seeking a detail-oriented and proactive Marketing Operations Manager to provide operational discipline, project management, and data integrity to enable the marketing team to execute consistently at scale. The primary deliverable for the first four months is the project management of the new MFL website build.

Responsibilities

• Manage the full project plan covering scope, milestones, deliverables, owners, and target dates.
• Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams.
• Establish a weekly status reporting cadence for the project team.
• Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams.
• Verify GA4 event tracking and UTM parameter continuity in collaboration with the Hubspot manager and other teams.
• Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager.
• Build and execute the launch day run-book.
• Manage review cycles at key project milestones.
• Own the operating system of the marketing team, maintaining the rhythm, roadmap, and workflows.
• Run the marketing team operating cadence, including weekly status meetings and sprint planning sessions.
• Maintain the master marketing roadmap covering all active work-streams.
• Assist with the marketing team's project management platform (Asana).
• Facilitate quarterly retrospectives to capture lessons learned and improve team performance.
• Own the data fabric and tracking infrastructure that connects every marketing channel to HubSpot/Salesforce.
• Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager.
• Project manage remediation of UTM tagging inconsistencies across paid, organic, content, and partner channels.
• Partner with Sales Operations and IT implementation partners on technical execution when applicable.
• Own the operational mechanics of the marketing budget.
• Build and maintain the operational documentation that allows the marketing team to operate consistently as it scales.
• Maintain the location launch playbook for new market openings.
• Establish brand quality assurance processes for creative and content output.
• Build and maintain the new market launch playbook covering marketing infrastructure setup.
• Conduct quarterly process audits and identify improvement opportunities.
• Operate the bridge between Marketing and the Sales and Intake function, ensuring lead handoffs work, definitions stay aligned, and feedback flows in both directions.
• Partner closely with attorneys, legal staff, operations leaders, and business stakeholders to understand document requirements, workflows, and business processes.
• Collaborate with software developers, Salesforce administrators, and technology stakeholders to support effective integration between document automation platforms and Salesforce and other business systems.

Requirements

• 3+ years of experience implementing, configuring, or managing document automation, document assembly, or document generation solutions.
• Experience gathering business requirements and translating them into technical or system-based solutions.
• Strong understanding of workflow automation, business rules, conditional logic, and process optimization.
• Experience working with structured data sources and business systems.
• Strong analytical, problem-solving, and troubleshooting skills.
• Excellent communication and stakeholder management abilities.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Comfortable collaborating cross-functionally with both technical and non-technical teams.
• Ability to communicate professionally and interact effectively with employees, managers, leadership, attorneys, support staff, and external partners.
• Ability to be a proactive self-starter who can operate independently while managing multiple priorities and deadlines.
• Demonstrated attention to detail, reliability, organization, and follow-through.
• Ability to identify process gaps and recommend practical solutions to improve efficiency, consistency, and operational effectiveness.
• Flexibility and ability to respond positively to shifting priorities and business needs.
• Ability to work under pressure and manage competing priorities while maintaining accuracy and professionalism.
• Ability to work in a primarily computer-based environment, including extended periods of sitting, screen time, typing, and use of standard office equipment.
• Ability to occasionally lift and move office equipment or materials weighing up to 10 pounds.

Skills

• Project management
• Data integrity
• Website build project management
• Project planning
• Dependency mapping
• Status reporting
• URL mapping
• Redirect strategy
• GA4 event tracking
• UTM parameter continuity
• Marketing attribution
• Launch day run-book execution
• Review cycle management
• Operating system management
• Roadmap maintenance
• Workflow management
• Operating cadence management
• Sprint planning
• Master marketing roadmap maintenance
• Asana
• Quarterly retrospectives
• Data fabric management
• Tracking infrastructure management
• HubSpot integration
• Salesforce integration
• UTM tagging
• Budget tracking
• Budget close
• Operational documentation
• Location launch playbook maintenance
• Brand quality assurance
• New market launch playbook maintenance
• Process audits
• Sales and Intake liaison
• Lead handoff management
• Document requirements understanding
• Workflow understanding
• Business process understanding
• Software development collaboration
• Salesforce administration collaboration
• Technology stakeholder collaboration
• Document automation implementation
• Document assembly implementation
• Document generation solution management
• Business requirements gathering
• Technical solution translation
• Workflow automation
• Business rules implementation
• Conditional logic application
• Process optimization
• Structured data source utilization
• Business system utilization
• Analytical skills
• Problem-solving skills
• Troubleshooting skills
• Communication skills
• Stakeholder management skills
• Project management skills
• Priority management skills
• Cross-functional collaboration
• Professional communication
• Effective interaction
• Proactive self-starter
• Independent operation
• Attention to detail
• Reliability
• Organization
• Follow-through
• Process gap identification
• Solution recommendation
• Efficiency improvement
• Consistency improvement
• Operational effectiveness improvement
• Flexibility
• Positive response to shifting priorities
• Working under pressure
• Managing competing priorities
• Maintaining accuracy
• Maintaining professionalism
• Computer-based environment proficiency
• Extended sitting
• Screen time management
• Typing proficiency
• Standard office equipment use

Location

• Remote

Work Type

• Full-time
• Remote

Experience Level

• 3+ years of experience

Salary/Compensations

• $120,000 - $130,000

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Short Term & Long Term Disability
• Training & Development
• Health insurance with an optional HSA
• Dental insurance
• Vision care
• Life insurance
• Healthcare and Dependent Care Flexible Spending Accounts
• 401K
• Vacation
• Sick time
• Employee assistance program
• Voluntary accident insurance
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Voluntary critical illness and cancer insurance
• Pet insurance
• Commuter and Transit programs

About the Company

• Modern Family Law is a boutique law firm specializing in family law, operating across more than 15 locations in multiple states.
• The marketing team comprises nine members, leading paid media, search, content, lifecycle, web, creative, and communications.

Equal Opportunity

• All candidates and incumbents are expected to perform the duties as assigned so long as they can meet the expectations set forth with or without reasonable accommodations. Should a candidate or incumbent require an accommodation, they should notify the Director of People & Culture in advance.
• Pursuant to the local Fair Change Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
• Modern Family Law is committed to diversity and inclusion in the workplace. Individuals seeking employment at MFL are considered without regards to race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, disability, veteran status, or genetic information, among other protected bases.