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About the Role

Develops and leads marketing strategy for a specified area to deliver customer-centric, multi-channel marketing programs aimed at maximizing customer growth, retention, and engagement. Identifies and communicates key performance indicators to ensure marketing strategies yield positive return on investment and modifies or optimizes strategies as necessary. Supervises complex support and production marketing teams. Uses segment-specific marketing strategies and media to launch marketing programs and/or products in collaboration with agencies, product, sales, and technical teams. Activates vendor relationships for the benefit of the Company and our brand. Adapts departmental plans and priorities to address agility, resource, and operational challenges. Provides marketing material support for alternative marketing channels such as tradeshows, seminars, and industry sponsorships. Collaborates with internal partners to ensure all marketing programs comply with laws, regulations, and bank policies.

Responsibilities

Serves as a primary administrator and power user for marketing technology platforms, including email marketing and marketing automation tools, sales enablement platforms, CRM, and related integrations.
Configures, manages, and optimizes workflows, templates, user access, and data structures to ensure reliable execution and a consistent user experience.
Oversees sales enablement platforms to keep content organized, current, and easily accessible, supporting content tagging, versioning, and usage tracking to drive adoption and effectiveness.
Tracks and reports on marketing program performance across channels, analyzing engagement metrics to identify trends, optimization opportunities, and actionable insights that improve outcomes.
Strengthens alignment and feedback loops in partnership with the marketing automation manager and cross-functional sales, marketing, and enablement teams to continuously enhance marketing performance.

Requirements

Bachelor's degree or equivalent work experience.
Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results.
Systems-oriented marketer who thrives in platforms like Seismic and Salesforce.
Enjoys building and optimizing workflows.
Ability to partner cross-functionally in a complex, regulated environment.
Proficient computer navigation skills using a variety of software packages.
Ability to delegate and successfully manage multiple projects and assignments that are completed on time and on budget.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Skills

Marketing strategy
Customer-centric marketing
Multi-channel marketing
Customer growth
Customer retention
Customer engagement
Key performance indicators (KPIs)
Return on investment (ROI)
Marketing program launch
Product launch
Vendor relationship management
Agility
Resource management
Operational efficiency
Marketing technology platforms
Email marketing
Marketing automation
Sales enablement platforms
CRM
Workflow optimization
Template management
User access management
Data structures
Content tagging
Content versioning
Usage tracking
Performance tracking
Engagement metrics analysis
Trend identification
Optimization opportunities
Actionable insights
Cross-functional collaboration
Seismic
Salesforce
Salesforce Marketing Cloud
Organizational skills
Interpersonal skills
Team building skills
Verbal communication
Written communication
Presentation skills
Decision-making skills
Problem-solving skills

Location

U.S. Bank location(s)

Work Type

Hybrid

Experience Level

Six or more years of related experience in marketing and marketing strategy

Education Level

Bachelor's degree or equivalent work experience
MBA or equivalent markers of high achievement are a plus

Salary/Compensations

$105,400.00 - $124,000.00

Benefits

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Incentive and recognition programs
Equity stock purchase
Pension

About the Company

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.
We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.
A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career.
Try new things, learn new skills and discover what you excel at—all from Day One.
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories.
The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.
U.S. Bank will consider qualified applicants with arrest or conviction records for employment.
U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance.
U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA).
In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Equal Opportunity

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.