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About the Role

This role is responsible for developing and maintaining a comprehensive digital analytics program for Meridian’s public website. The Digital Analytics Manager will help turn data into critical information and knowledge that can be used to make sound strategic decisions, combining digital business focus with advanced analytical, problem-solving, and strategic capabilities to enable data-driven decision-making. This is a key role in a growing team that is helping advance strategic priorities.

Responsibilities

Analyze tracking data to evaluate the performance of marketing campaigns, website/app changes, and digital initiatives, providing actionable recommendations for improvement.
Set up and run A/B tests as well as advise other team members on best practices for A/B testing.
Develop and maintain dashboards and reports using GA4’s reporting tools, Data Studio/Looker Studio, Amplitude, or other BI platforms.
Present findings and insights to stakeholders across the business in a clear, concise, and compelling manner.
Monitor and interpret user journeys, funnel performance, and conversion data to inform strategic decisions.
Enable high‑quality behavioral tracking, including defining events, and ensuring accurate data collection across web and app experiences.
Support Marketing to help run attribution models (e.g., multi-touch attribution, marketing mix modeling) to evaluate channel performance and inform investment decisions.
Apply an understanding of strategic business levers, P&L drivers, and value creation when conducting analysis and making recommendations.
Define and measure success metrics that assess the business impact of digital initiatives, including growth, efficiency, and Member outcomes.
Partner with Product Operations and Product Teams to ensure analytics supports prioritization and investment decisions.
Optimize data pipelines across BigQuery, GA4 and Amplitude to help maintain reliable data flows for analytics and attribution.
Work closely with digital banking, Marketing, UX, product, and dev teams to ensure data tracking aligns with business goals and marketing strategies.
Provide training and support to team members on best practices, data interpretation, and self-serve analytics.
Stay up-to-date with the latest tracking software features, industry trends, and digital analytics methodologies.
Possess and build a knowledge base of competitor information and intelligence for use in internal decision making.
Review and provide insight into trends in digital financial services.

Requirements

Ability to communicate data and insights effectively across the organization.
Strong attention to detail; be concise without comprising the facts.
Well-organized with the goal of meeting deadlines in a fast-paced environment.
Experience in conducting analysis and working with diverse data sets, both structured and unstructured.
Strong problem solving and critical thinking, with natural curiosity.
Ability to work in a team-oriented environment.
Excellent written and verbal communication skills.
Comfort learning and adopting new digital tools, with an openness to using AI‑enabled technology to enhance productivity, accuracy, and the Member experience.
Confidence and willingness to learn and integrate AI and emerging technologies into new ways of working.
Experience with low/no code tools like the Microsoft Power Platform and generative AI productivity tools like Microsoft Copilot is considered an asset.
The ability to analyze, evaluate and interpret information from various sources and apply logic and problem solving to make decisions.
Leverage data and insights to identify, prioritize and improve member experience and business efficiency.
Comfortable navigating and embracing change and uncertainty, ask more questions, explore more options. Continuously learn and grow.

Skills

Digital analytics
GA4
Data Studio/Looker Studio
Amplitude
BI platforms
A/B testing
BigQuery
Attribution modeling
Microsoft Power Platform
Generative AI productivity tools
Microsoft Copilot

Location

Toronto Corporate Office
St. Catharines office

Work Type

Hybrid
Remote

Experience Level

Internal candidates are being considered.

Salary/Compensations

$68,800.00 to $103,200.00 CAD

Benefits

Inclusive and collaborative working environment that encourages teamwork, creativity, curiosity, and celebrates success.
Tools and technology needed to delight candidates and clients.
Opportunity to work with and learn from diverse industry leaders and colleagues.
Hybrid work arrangements with in-person office time to collaborate, innovate, and build relationships with colleagues.
Not your typical “corporate” job; work hard and have fun.

About the Company

Meridian's aspiration is to integrate purpose into everything they do for people, the planet, and communities.
Meridian believes that their greatest opportunity is to create opportunity and meet people where they are.
Meridian is not just adapting to the future—they’re shaping it.
Meridian sees talent as a catalyst for sustainable growth, community impact, and future-readiness.
Meridian is committed to promoting an inclusive, accessible environment, where all employees and customers feel valued, respected and supported.
Meridian is dedicated to employing a workforce that reflects the diversity of our communities and Members in which we live and serve.

Equal Opportunity

Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, or disability.