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About the Role

The Associate Director of Game Analytics will be a key leader within our Insights Center, a multidisciplinary team that brings together Games User Research and Data Analytics. This role will shape how data informs game development across multiple titles, partnering with researchers, designers, producers, and engineers. The position offers a rare opportunity to anchor the Game Analytics function within the Insights Center and drive the studio's data vision and infrastructure.

Responsibilities

Lead, mentor, and grow a senior team of data analysts and BI/data engineers, fostering a high-performance, collaborative team culture.
Define team structure, headcount needs, and individual growth paths, identifying resourcing gaps and advocating for the team’s needs.
Set high standards for analytical rigour, storytelling, and delivery across all team output.
Foster a psychologically safe, inclusive environment where experimentation and learning are encouraged.
Define and own the studio’s data strategy, from telemetry design and data governance to insight delivery and reporting.
Develop a forward-looking vision for AI and machine learning in analytics, staying updated on emerging tools and trends.
Build and evolve a data-driven culture across the studio, championing analytics in game development.
Establish standardised metrics, definitions, and measurement frameworks across titles.
Own analytics for engagement, retention, progression, player experience, and monetisation across titles.
Translate player telemetry and behavioural data into actionable recommendations for game design, live operations, and feature decisions.
Design, run, and interpret experiments (A/B and multivariate tests) to validate hypotheses.
Partner with design, production, and UX research teams to embed analytics thinking early in development cycles.
Drive cross-title knowledge sharing and identify repeatable analytics for centralisation or automation.
Take ownership of the data and tech stack, including Snowflake, dbt, Sigma, and GitHub, and evolve it.
Ensure high-quality, consistent telemetry instrumentation and partner with engineering for reliable data pipelines.
Lead the development and maintenance of internal tooling for the Insights Center.
Implement automated reporting, tailored dashboards, and self-serve analytics capabilities.
Evaluate and introduce new data visualisation techniques, AI-powered tooling, and analytical frameworks.
Build trusted relationships with studio leadership, game directors, producers, marketing, and business teams.
Communicate insights clearly and persuasively to both technical and non-technical audiences.
Support pre- and post-launch decision-making with data-grounded recommendations.
Represent the analytics function in cross-functional forums and contribute to studio-wide strategy discussions.

Requirements

8+ years of experience in data analytics, with a background in consumer products; video game industry experience strongly preferred.
4+ years in a team leadership or management role with a proven track record of building high-performing analytics teams.
Demonstrated experience supporting AAA or live-service titles.
Deep expertise in game telemetry and behavioural analytics.
Demonstrated experience owning or significantly shaping a data/analytics tech stack.
Experience with experimentation design and analysis.
Proven ability to communicate data insights to non-technical stakeholders and influence decisions.
Experience working with international teams across multiple time zones.
Experience supporting multiple live or in-development titles simultaneously.
Proficiency in quantitative and statistical techniques: regression, classification, clustering, forecasting, and causal inference.
Awareness of, and ideally hands-on experience with, AI/ML applications in analytics.
Understanding of telemetry pipeline architecture and event-based analytics stacks.
Genuinely passionate about video games and the industry.
A natural communicator and storyteller who makes data accessible and exciting.
A people leader who invests in others’ growth, sets clear expectations, and builds team confidence.
Curious and forward-thinking about AI trends and emerging analytics methods.
Highly organised, process-oriented, and capable of managing competing priorities.
Autonomous and proactive.
Experience working with Chinese game development teams or a Chinese game publisher context is a plus.
Bilingual in French and English is an asset.
Familiarity with marketing analytics, user acquisition data, and community feedback channels is a plus.
Background working in user research or alongside UX researchers is a plus.
Experience with economy modelling and in-game monetisation analytics is a plus.

Skills

SQL
Python
R
Snowflake
dbt
Sigma
GitHub
Tableau
Power BI
Looker
Data Visualisation
BI Tools
AI/ML applications in analytics
LLMs for insight generation
Predictive modelling
Anomaly detection

Location

Montreal
Toronto

Work Type

Hybrid

Experience Level

Director level
Senior individual contributor
Manager

Benefits

Insurance coverage and telemedicine from day one
Transportation and meal allowance
Referral bonus
RRSP with employer contribution

About the Company

ThunderFire Division of NetEase Games is a leading game developer and publisher committed to delivering top-quality gaming experiences to a global audience.
Operating across studios in Montreal and Toronto, our teams collaborate on ambitious, original IPs - including titles in active development locally, as well as global NetEase projects such as Blood Message and Ananta.