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About the Role

FOX ONE is seeking a Senior Director, Marketing Technology & Media Operations to lead the marketing enablement ecosystem, focusing on attribution, tracking, landing pages, and subscription flows. This strategic and operational role involves defining scalable frameworks and ensuring flawless execution of high-impact campaigns, while building a structured product marketing function for the marketing landing environment to maximize conversion impact.

Responsibilities

Lead the attribution and measurement framework connecting marketing spend to subscriber acquisition, retention, lifetime value, CAC, and ROI.
Define and manage multi-touch attribution strategy across various channels including paid, owned, affiliate, programmatic, connected TV, app install, and partner channels.
Lead implementation, governance, and optimization of attribution platforms and measurement tools.
Ensure accurate tracking of subscriber acquisition, upgrades, churn, retention drivers, and campaign performance.
Establish campaign measurement standards across multiple marketing channels.
Drive incrementality testing, marketing performance experimentation, and ongoing optimization of marketing investment.
Partner with Acquisition, Finance, Data, and Business Strategy teams to support CAC, LTV, ROI, and subscriber growth modeling.
Own tagging and tracking standards across digital marketing properties.
Manage pixel, SDK, server-side tracking, data layer, conversion event, and campaign taxonomy frameworks.
Define governance for data quality, privacy compliance, platform reliability, and measurement consistency.
Oversee implementation of web and app tracking frameworks, conversion event schemas, server-side tracking, privacy-safe measurement, and consent-aware data practices.
Ensure readiness for privacy and platform changes, including cookies, ATT, consent frameworks, and evolving measurement requirements.
Partner with Engineering, Data, and Product teams to maintain system integrity, troubleshoot issues, and scale marketing technology infrastructure.
Lead strategy and execution for marketing landing pages, subscription purchase flows, offer and pricing presentation, and conversion experiences.
Establish a modular landing page framework supporting various campaign needs and testing.
Drive continuous experimentation across messaging, layout, pricing presentation, offer structure, personalization, and checkout friction reduction.
Partner with Growth Marketing, Brand, Product, Design, Engineering, and Data teams to improve conversion performance and marketing experience quality.
Build and lead a high-performing cross-functional team focused on product marketing, marketing technology, measurement, landing page strategy, and conversion optimization.
Establish scalable operational processes, roadmaps, governance models, and execution standards for marketing infrastructure and campaign readiness.
Manage vendor relationships, platform selection, implementation, performance evaluation, and ongoing optimization.
Define roadmap and investment priorities aligning marketing infrastructure with company growth strategy.
Lead readiness for major launches, tentpole campaigns, live events, and seasonal marketing moments.
Drive operational excellence across marketing execution, measurement, experimentation, and subscriber growth initiatives.

Requirements

12+ years of experience in digital marketing, product marketing, growth marketing, marketing technology, subscription marketing, or related consumer digital businesses.
5+ years of experience leading teams in a subscription, streaming, media, technology, or digital consumer environment.
Deep expertise in media attribution, marketing tracking and tagging, deep linking, conversion optimization, and subscription funnel performance.
Strong understanding of acquisition, retention, upgrades, churn, CAC, LTV, ROI, and subscriber lifecycle measurement.
Experience working across web, mobile apps, connected TV, partner platforms, and performance marketing channels.
Strong experience partnering with Product, Engineering, Data, Finance, Brand, Design, Acquisition, and Growth Marketing teams.
Strong working knowledge of Webflow and/or modern CMS platforms, such as headless CMS platforms, WordPress, Contentful, or similar tools.
Experience with tracking and journey optimization technologies, such as AppsFlyer, Branch, pixels, SDKs, server-side tracking, and campaign taxonomy frameworks.
Experience leading experimentation and optimization within CMS-driven environments.
Strong fluency in product analytics platforms, such as Amplitude, Mixpanel, Heap, or similar tools, and conversion funnel analysis.
Proven ability to translate marketing, product, and data needs into scalable systems, operating models, and measurable growth strategies.
Strong leadership, communication, prioritization, and stakeholder management skills.
Experience building processes, governance models, and operational standards in fast-moving, cross-functional environments.

Skills

Digital Marketing
Product Marketing
Growth Marketing
Marketing Technology
Subscription Marketing
Media Attribution
Marketing Tracking and Tagging
Deep Linking
Conversion Optimization
Subscription Funnel Performance
Acquisition
Retention
Upgrades
Churn
CAC
LTV
ROI
Subscriber Lifecycle Measurement
Web
Mobile Apps
Connected TV
Partner Platforms
Performance Marketing
Product Management
Engineering
Data Analysis
Finance
Brand Management
Design
Acquisition Marketing
Growth Marketing
Webflow
CMS Platforms
Headless CMS
WordPress
Contentful
AppsFlyer
Branch
Pixels
SDKs
Server-Side Tracking
Campaign Taxonomy Frameworks
Experimentation
Optimization
Amplitude
Mixpanel
Heap
Conversion Funnel Analysis
Scalable Systems
Operating Models
Growth Strategies
Leadership
Communication
Prioritization
Stakeholder Management
Process Building
Governance Models
Operational Standards

Location

Remote

Work Type

Remote
Full-time

Experience Level

Senior
12+ years of experience
5+ years of experience leading teams

Salary/Compensations

$179,000.00-250,000.00 annually

Benefits

Annual discretionary bonus
Medical/dental/vision
Insurance
401(k) plan
Paid time off
Other benefits in accordance with applicable plan documents
Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement

About the Company

Under the FOX banner, Fox Corporation produces and distributes content through leading brands including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group.
The FOX direct-to-consumer (DTC) platform is a new initiative within Tubi Media Group, bringing FOX’s content directly to consumers via a subscription streaming service.
This venture combines entrepreneurial energy with deep media expertise, aiming to create a unified, modern viewing experience that integrates live and on-demand content across platforms.
We are disruptors, big dreamers, and believers in the future, reinventing the world every day by creating content for diverse audiences globally.
We put our audiences first, working hard to bring them stories they’ll love, wherever they are and however they watch, listen, and learn.
Career opportunities at FOX are exciting, rewarding, and game-changing across various disciplines.
We seek talented individuals – dreamers, disruptors, and visionaries – and are committed to helping every employee feel valued and inspired.

Equal Opportunity

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.
We will consider for employment qualified applicants with criminal histories consistent with applicable law.