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About the Role

This role leads the development of two deeply connected product areas: our new Premium Membership program for coaches, and our Coaching Software products. You will report directly to the CEO and COO, working closely with leaders across product, engineering, design, marketing, coaching, customer experience, sales, and AI. You'll have wide latitude to decide how these products are built, with strategic direction clear and key product decisions finalized in partnership with you and the CEO/COO. Your role involves bringing exceptional product judgment to turn strategy into reality, focusing on what to build first, simplification, scope, user experience, and continuous improvement based on customer learning.

Responsibilities

Own the roadmap for the Premium Membership program and Coaching Software products, shaping, sequencing, and pressure-testing the roadmap.
Recommend what comes first, what comes later, what can be simplified, and what should not be built yet.
Turn product vision, customer research, and existing requirements into clear, development-ready work.
Write and refine product briefs, requirements, user stories, acceptance criteria, roadmap rationale, release plans, and internal communication.
Work closely with the internal development team to clarify scope, manage dependencies, resolve ambiguity, and keep development moving.
Lead the product development of PN’s new Premium Membership program for coaches, ensuring it becomes an ongoing product experience.
Lead the product development of PN’s Coaching Software product, focusing on making coaching easier, more effective, scalable, and valuable.
Own product metrics such as activation, engagement, retention, feature adoption, coach usage, client usage, satisfaction, and product-led indicators of customer success.
Build product experiences that create the behaviors and outcomes supporting recurring revenue, retention, and long-term customer value.
Help product, engineering, design, marketing, coaching, customer experience, sales, AI leaders, the CEO, and the COO stay aligned around the same product direction.
Create clarity around what is being built, why, what is not being built yet, what success looks like, and how each release supports the larger strategy.
Develop a focused roadmap for Premium Membership and Coaching Software balancing customer value, technical feasibility, and business impact within the first 3-6 months.
Translate existing strategy, research, and requirements into a practical development plan within the first 3-6 months.
Partner with engineering and design to ship the first high-impact product experiences within the first 3-6 months.
Establish product metrics and feedback loops to learn what is working and what needs improvement within the first 3-6 months.
Create alignment across product, coaching, marketing, customer experience, and leadership around priorities and tradeoffs within the first 3-6 months.

Requirements

Experience leading product development for a SaaS, membership, subscription, learning, marketplace, professional tools, prosumer, or workflow-based product.
Demonstrated ability to turn product vision, customer research, features, and requirements into a focused roadmap and development plan.
Experience working directly with internal engineering teams to ship product improvements, features, and user experiences.
Strong product judgment around sequencing, prioritization, tradeoffs, scope, and user value.
Experience owning product metrics such as activation, engagement, retention, feature adoption, usage, satisfaction, or customer success indicators.
Strong written communication, including product briefs, requirements, roadmap rationale, user stories, and internal alignment documents.
Daily, meaningful fluency with AI tools as part of your product workflow.
Comfort in a flat organization with distributed authority and integrated decision-making.
Passion for health, fitness, performance, longevity, or behavior change.
A regular health and fitness practice that gives you personal connection to the space.
Experience with premium memberships or recurring-revenue products.
Experience with coaching software, client management tools, practice management tools, learning platforms, or professional tools.
Experience building products for independent professionals, coaches, practitioners, creators, consultants, or small business owners.
Familiarity with SaaS product metrics, including activation, retention, lifecycle engagement, feature adoption, and expansion.
Experience with AI-assisted workflows, personalization, recommendation systems, or intelligent product experiences.
Experience with products that combine content, community, software, services, and behavior change.
Ability to simplify complex methods into intuitive product experiences.
Experience navigating a product or business model transition where the strategy was clear but the path to execution still needed to be defined.

Skills

Product roadmap and prioritization
Product development and execution
Product performance metrics
Cross-functional communication and alignment
AI fluency
Strategic thinking
Execution and hands-on work
Behavior change understanding
SaaS product development
Membership product development
Coaching software development
Writing product briefs
Writing user stories
Writing acceptance criteria
Roadmap rationale
Release planning
Internal communication
Working with engineers
Managing scope
Managing dependencies
Resolving ambiguity
Making tradeoffs
Defining problems
Simplification
Product systems thinking
Habit formation
Workflow design
Relationship building
Feedback loops
Incentive design
Outcome measurement
AI-assisted workflows
Personalization
Recommendation systems
Intelligent product experiences
Influencing without hierarchy
Data analysis
Customer success indicators

Location

Remote

Work Type

Remote
Contract
Full-time (potential transition)

Experience Level

Mid-level to Senior

Salary/Compensations

130,000 – 150,000 CAD per year

About the Company

Precision Nutrition has spent two decades building one of the most trusted coaching methodologies in health, fitness, nutrition, and behavior change, educating and coaching nearly 350,000 coaches and consumers in 148 countries.
We’re evolving from a company known for world-class education and certification into a broader coaching ecosystem—one where coaches can learn, get qualified, coach through a proven system, support clients more effectively, and build sustainable practices.
We’re a small, highly collaborative team.
We’re a remote, distributed team of 30.
We work with high autonomy and high accountability.
We’re genuinely excited about what we’re building, and we believe the coaching world is at an inflection point.
At PN, we believe in recognizing and rewarding the meaningful impact people bring to the team.