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About the Role

The Lead Copywriter helps shape the brand's voice, crafts compelling narratives across channels, and leads copy strategy for the brand creative team. This role translates brand strategy into persuasive, distinctive copy for packaging, campaigns, e-commerce, email, social, and performance mediums, while mentoring writers and partnering with design, product, marketing, and growth teams to ensure a consistent and measurable brand voice.

Responsibilities

• Support in all brand development work as it pertains to content and copy.
• Lead copy strategy for product launches and campaigns.
• Own brand voice and messaging framework, ensuring consistency across all touchpoints.
• Conceptualize larger campaign ideas and umbrella concepts, working with the Creative Director and Design to ensure they are on strategy and on brand.
• Collaborate with creative directors, designers, marketing, growth, and product teams from brief to final execution.
• Write and edit high-impact copy: succinct headlines, persuasive body copy, e-commerce & email copy, and legal-clearable product claims.
• Develop naming systems, product line naming, and naming governance.
• Create and maintain brand tone guidelines, messaging matrices, and copy templates.
• Partner with Marketing, Growth, and Retail teams, becoming the go-to expert with a wealth of knowledge around best practices and an encyclopedic knowledge of Saje’s products, benefits, and brand positioning.
• Lead and mentor the copy team to deliver timely, creative, and on-brand work that meets shared KPIs and briefing deadlines.
• Advocate for team capacity, resources, and professional growth opportunities.
• Maintain 1:1s with your direct team.
• Manage administrative tasks for your team (vacation approval, job descriptions, reviews, and goals).
• Ensure compliance with regulatory, legal, and accessibility requirements (working with legal/regulatory teams).
• Contribute to Saje’s culture and maintain a positive environment for themselves and their peers.

Requirements

• 7+ years copywriting experience, developing full-funnel, omni-channel campaigns.
• At least 2 years leading or mentoring creative teams (agency or in-house).
• Proven track record of crafting voice across product, packaging, digital, and campaign work—portfolio required.
• Strong strategic instincts: can translate brand positioning and consumer insight into clear concepts, ideas, and execution, and can pull those through a variety of channels.
• Excellent editing chops and ability to write in akin to the brand’s tone.
• Experience with consumer product categories (wellness, beauty, CPG, lifestyle preferred).
• Comfortable with production realities, balancing multiple projects at a time in a fast-paced working environment.
• Demonstrated experience running and interpreting copy performance tests (A/B tests, lift studies).
• Proficient in gathering learnings and insights from platforms, consumer feedback, and culture to make concise, relevant recommendations.
• Familiarity with SEO best practices for product/descriptive copy is a plus.
• Basic understanding of brand metrics (awareness, consideration, conversion) and how copy influences them.

Skills

• Exceptional written and verbal communication
• Persuasive presenter
• Strong editorial judgment
• Ruthless clarity
• Collaborative
• Curious
• Calm under deadline pressure
• Mentorship mindset; builds skill and autonomy in other writers
• Detail-oriented
• Strong organizational skills
• Ability to juggle concurrent projects

Location

• Market location

Work Type

• Hybrid

Experience Level

• 7+ years copywriting experience
• 2+ years leading or mentoring creative teams

Salary/Compensations

• $110,000 - $130,000 annually

Benefits

• Annual bonus program
• Flexible work hours based on business needs
• Wellness days
• Comprehensive health, vision and dental packages
• Paid sick days
• Generous product discount
• Full onboarding plan and onboarding buddy
• Employee Assistance Program - 24/7 support, resources, and information
• GRSP programs
• Paid time off
• Product training

About the Company

• At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally.
• We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive.
• We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do.
• At Saje, you’ll connect with a dynamic community and make a positive impact.
• Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there.

Equal Opportunity

• Saje provides equal employment opportunity to all employees and applicants, and we believe the best teams are made up of diverse perspectives and people.
• We offer reasonable accommodations to candidates with disabilities throughout the recruitment process and will work with you to ensure you are supported while working at Saje.