Senior Specialist/Lead Specialist, Retail Marketing (Australia) at Castlery | AUS | Rezi

Senior Specialist/Lead Specialist, Retail Marketing (Australia) at Castlery

Senior Specialist/Lead Specialist, Retail Marketing (Australia)

Castlery · AUS

1 months ago

Senior Specialist/Lead Specialist, Retail Marketing (Australia)

Castlery · AUS

2 months ago
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About the Role

As Castlery grows its retail presence in Australia, this role will lead showroom marketing initiatives to drive footfall, brand awareness, and sales performance.

Responsibilities

  • Lead and execute showroom-led marketing activations, focusing on events, partnerships, and community engagement.
  • Plan and run end-to-end events to drive showroom traffic and brand experience.
  • Partner with Showroom Managers to design local campaigns that convert foot traffic into sales.
  • Identify and build local partnerships and collaborations to grow brand presence and reach.
  • Own the showroom marketing calendar, aligned to key trading moments and product launches.
  • Work with central teams to amplify campaigns across social and CRM channels.
  • Track and optimise performance based on footfall, engagement, and campaign impact.

Requirements

  • 4–8 years of experience in event marketing, retail marketing, or brand activations.
  • Proven track record of delivering high-impact events or local marketing campaigns.
  • Strong ability to translate brand experiences into customer engagement and traffic.
  • Comfortable working cross-functionally with retail/store teams.
  • Hands-on, resourceful, and execution-focused.
  • Exposure to performance tracking (e.g. attendance, engagement, conversion).

Experience Level

  • Senior Specialist/Lead Specialist

About the Company

  • At Castlery, we design modern furniture for the way people live today.
  • We have spent over a decade building a brand people love by designing furniture for real life — durable, beautiful, and made to keep up with change.
  • Now, we’re focused on what’s next: scaling with care, crafting better experiences, and growing a team that’s as intentional as our design philosophy.
  • If you believe that good homes create good lives, come build with us.