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About the Role
We are seeking a Senior Product Marketing Manager to bridge the gap between product, sales, and marketing. You will own end-to-end product marketing initiatives, from market insights and positioning to go-to-market execution, ensuring our value is clearly communicated to our target audience.
Responsibilities
- Analyze market trends, customer insights, and competitor activities to inform strategy.
- Develop differentiated, value-driven messaging for our products.
- Lead end-to-end execution of product launches and campaigns.
- Partner with Product, Sales, and Customer Success teams to ensure alignment.
- Create high-quality sales and channel enablement assets including pitch decks, battle cards, and product guides.
- Collaborate with marketing to produce compelling content such as case studies and web copy.
- Define and track success metrics for launches and messaging, including pipeline impact and adoption rates.
Requirements
- 4+ years of experience in product marketing.
- Proven track record of owning and executing product marketing initiatives end-to-end.
- Ability to translate complex products into clear value propositions.
- Experience enabling sales teams to drive revenue outcomes.
- Analytical approach to competitive research and decision-making.
- Strong storytelling and communication skills.
- Ability to operate in a fast-paced startup environment.
- Native-level English proficiency.
Skills
- Competitive intelligence
- Market positioning
- Go-to-market strategy
- Sales enablement
- Content strategy
- Data analysis
- Storytelling
Experience Level
- 4+ years of experience
About the Company
- Established in 2022, Guardz is a cybersecurity company with $85M in funding and a team of 100 professionals.
- Our mission is to foster a safer digital landscape for small and medium businesses globally.
- We provide an all-in-one Secure & Insure platform.