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About the Role

Moonfare is seeking a Growth Lead to build and own the system that turns interest into investment and investors into advocates. This role involves leveraging AI for a smarter, faster, and more precise growth engine, operating across the full funnel from first touch to repeat investment and referral. The challenge lies in marketing a complex, regulated financial product to a discerning UHNW audience, while the opportunity is to build an AI-native growth engine in private markets.

Responsibilities

Bring an AI-first mindset to the entire growth stack, identifying and implementing tools to reduce time-to-insight and increase precision.
Own the full acquisition funnel, designing and executing multi-channel programs and building channel-level P&Ls.
Lead ABM strategy for high-value segments in partnership with Investor Relations.
Build and drive CRM engagement and lead nurture programs with RevOps.
Scale Moonfare's referral flywheel and track K Factor.
Run a structured experimentation program across channels, messages, and audiences.
Own growth reporting for the CMO and leadership team, translating data into actionable recommendations.

Requirements

Hands-on experience in growth, demand generation, or performance marketing, ideally from fintech, wealthtech, or financial services.
Proven track record of owning pipeline metrics and improving CAC/LTV in a B2C or B2B2C environment.
Deep familiarity with ABM, including running programs for low-volume, high-value audiences.
AI-native mindset with active use of AI tools and agents.
Strong analytical instincts, comfortable forming hypotheses, testing, and iterating.
Experience working in or alongside regulated industries, understanding responsible speed and compliance as a design constraint.
Doer's mentality with a willingness to build, ship, and optimize independently.
Not resistant to an AI-first way of working.
Willingness to be deeply involved in details and comfortable running campaigns personally.
Comfortable with ambiguity and experimentation, embracing a test-and-learn approach.
Ability to work collaboratively with Sales and RevOps.

Skills

AI tools
Growth marketing
Demand generation
Performance marketing
ABM
CRM
Lead nurturing
Referral programs
Experimentation
Data analysis
Reporting

Location

London

Work Type

Hybrid
Full-time

Experience Level

Growth Lead

Benefits

Ownership and Impact
Transparent Environment
Personal Growth budget (€1,500 or 2% of base salary)
25-30 vacation days
Daily Lunch
Subsidised gym membership

About the Company

Moonfare delivers sought-after funds and hidden-gem investments in private markets, subjecting every opportunity to a rigorous vetting process.
The team combines finance veterans with talent from tech, consulting, law, and other industries.
Headquartered in Berlin, Moonfare operates from eight offices across Europe, the US, and Asia.
Moonfare is at an inflection point, with almost €4 billion in AUM and a new CMO, focused on scaling.
The Marketing team is lean, high-output, and responsible for brand building, demand generation, and investor acquisition.
Marketing sits at the heart of Moonfare's commercial engine, partnering with Sales and Revenue Operations.
Company values include Client-Centric Focus, Commitment to Excellence, Win together, Growth and Merit, and a commitment to diversity and inclusion.

Equal Opportunity

We understand the important role that diversity plays in our success. Different backgrounds, experiences and ideas push us further and raise the bar. We’re committed to developing an inclusive and safe culture where everyone — regardless of colour, race, religion, sex, origin, sexuality, disability, marital status, citizenship or gender identity — knows that they are an integral part of the team and can bring their full potential to their work.
If you feel you do not meet all of the requirements, we still encourage you to apply!