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About the Role

As a Manager on the Marketing Science team, you will develop actionable insights through quantitative analysis, innovative thinking, and industry knowledge to contribute to tactical and strategic efforts. You will use strong analytic and technical knowledge to evolve campaign and strategic deliverables that meet client business needs. You will manage people and processes across multiple Marketing Science functions.

Responsibilities

Present findings/insights as well as methodology/data approaches reliably to clients.
Connect across planning, investment, and technology teams to ensure holistic understanding of data.
Manage Associate, Sr. Associate and Associate Managers, including their workload and career development.
Become seasoned in audience definition, creation and strategy using multiple data sources.
Manage team to organize and analyze data and facilitate insight generation.
Employ solid understanding of Audience data sources and how to best leverage them for each type of analysis.
Develop knowledge of measurement strategy, frameworks and technology.
Set benchmarks and targets based on historical campaign data.
Oversee and QA the development of reports and direct optimization initiatives.
Develop insights for campaigns.
Manage team to oversee automation and improve processes for efficiencies.
Be accountable for the maintenance and QA of data systems and processes used for reporting and on-going data analysis.
Develop advanced Dashboards in visualization tools such as Tableau/QlikView/Looker.
Apply advanced understanding of Ad Operations and QA procedures.
Evaluate and compare data, ad and MarTech vendors.

Requirements

Experience partnering with mid-level and junior clients on key deliverables.
Prior management of teams of 1+ Marketing Science staff including Assoc. Manager/Sr. Analyst and below.
Broad experience using different types of behavioral data and/or syndicated research data sources.
Ability to creative problem solve.
Solid understanding of offline and online channel KPIs.
Application of basic statistical methods to data analysis.
Solid foundation of understanding media strategy, budget setting and channel selection.
Experience managing or applying more sophisticated advanced analytics/statistics using code.
Basic experience creating documentation and development of repeatable, scalable processes.
Strong proficiency with MS Excel, PowerPoint are a must.
Breadth of experience using Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.).
Breadth of experience using Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp).
Breadth of experience using Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore).
Breadth of experience using Cross-media brand lift research (Kantar, Lucid, etc.).
Application of at least two of the following: Data visualization tools such as Tableau, Datorama, Alteryx.
Application of at least two of the following: Advanced analytics software package: SQL, R, Python or other.
Concepts of database design and SQL.
3-5 years of experience, preferably in marketing analytics.
Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling.
Bachelor’s degree in math, economics, engineering, social sciences, finance, analytical fine arts, or business/marketing fields.

Skills

MS Excel
PowerPoint
Ad-serving tools
Web analytics tools
DCM
DV360
IAS/Moat
Facebook Advanced Analytics
Google ADH
Google Analytics
Adobe
Behavioral data sources
Acxiom
Experian
Clickstream
Location data
IRi
Liveramp
Syndicated research sources/tools
Gfk
MRI
Simmons
Scarborough
IMS
Nielsen
comScore
Cross-media brand lift research
Kantar
Lucid
Tableau
Datorama
Alteryx
SQL
R
Python

Experience Level

3-5 years of experience

Education Level

Bachelor’s degree

Benefits

Competitive remuneration and benefits

About the Company

We want you to live an experience that matches your talent!
We are committed to providing you with multiple learning experiences to continue developing your talent.
We offer a work environment that promotes the sharing of ideas and opinions, fun, and success.
OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA).
This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity.
It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/
Omnicom Media uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates.
Our team will then review top applicants, ensuring that human judgement guides our hiring decision.
This is an active vacancy. We are currently hiring for this role and reviewing applications on an ongoing basis.

Equal Opportunity

OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA).
This commitment ensures that our workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity.
It also drives how our team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/.
Omnicom Media uses artificial intelligence in our recruitment process to enhance job postings and streamline the screening and selection of prospective candidates.
Our team will then review top applicants, ensuring that human judgement guides our hiring decision.
OMG Canada s'engage à offrir un environnement de travail qui non seulement respecte, mais promeut activement l'inclusion, la diversité et l'équité par l'action (IDÉA).
Cet engagement a pour objectif que la composition de notre main-d'œuvre reflète la diversité avec une représentation des groupes sous-représentés.
Il détermine également la façon dont les membres de notre équipe, notre leadership, notre service à la clientèle, nos pratiques de travail et nos relations avec tou.te.s les intervenant.e.s sont façonnées.
Nous traiterons vos données personnelles conformément à notre avis de confidentialité en matière de recrutement qui est disponible à l'adresse suivante https://omnicommediagroup.com/recruitment-privacy-notices/.