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About the Role

The Digital Activation Manager will manage client objectives and oversee day-to-day digital executions, delivering strategic excellence. This role requires a mid-level understanding of the digital ecosystem and a strong background in technology, analytics, and communication to drive performance results for clients through marketplace partnerships, execution, and optimization.

Responsibilities

• Support client portfolio for channel expertise with close collaboration of cross-functional teams.
• Act as a readily accessible consultant for technical platform execution.
• Proactively identify and discuss technology advancements and platform opportunities for improvement.
• Ensure active voice within cross-functional collaboration.
• Build and maintain effective relationships with colleagues to ensure clear understanding of overarching business objectives.
• Effectively communicate and teach processes and best practices to peers and team members.
• Responsible for overall quality assurance across key accounts, including data and reporting accuracy.
• Regularly present analytical work to internal and external audiences.
• Contribute to corporate mandates and staff education through POV writing, presentation creation, and sharing industry news.
• Own day-to-day client budgets effectively and accurately.
• Provide guidance for clients to ensure efficiency with media dollars across channels.
• Be aware of various client cost structures and their impact on buying decisions.
• Lead and develop skills across the team, being accountable for process.
• Work with vendors to identify new advertising opportunities for clients.
• Coach junior team members.
• Maintain knowledge of digital capabilities across platforms and practices.
• Demonstrate the ability to inspire action based on analytical work.
• Understand the competitive environment and industry trends, assisting in the development of corporate strategies and POVs.
• Provide meaningful insights and interpretation of data with actionable recommendations.
• Track key media metrics and benchmarks.
• Flexibility to work across platforms, supporting buyers when needed (e.g., Facebook, Amazon, Google).
• Work with performance analysts to analyze data and develop data-driven marketing strategies.
• Provide key support to the analyst team in online marketing campaigns, including analysis and optimizations.
• Develop pre-project measurement plans and post-mortem project analysis with specific and actionable recommendations.
• Build and maintain productive working partnerships with vendors, client teams, and agency partners.
• Become the Omni platform subject matter expert within the team, supporting data-driven audiences, digital content, and digital analytics requirements.

Requirements

• 1.5+ years of digital media experience, including buying, trafficking, analyzing, and optimizing.
• Knowledge/certifications in DCM, Google Analytics, and social platforms.
• Proficiency in media terminology, media math, and reach and frequency calculations.
• Experience within digital performance and acquisitions (lead generation, ROAS) required.
• Experience in key verticals such as Retail or Technology preferred or other relevant verticals.
• Positivity, passion, and determination.
• Spirit of collaboration and teamwork.
• Good stress management, responsiveness, and adaptability.
• Good management of emotions and intentions.
• Effective management of priorities.
• A technical and analytic mindset.
• Organizational skills and rigor.
• Creativity and sense of innovation.
• Interpersonal skills.
• Curiosity and desire to learn.
• Managerial and political skills.
• Negotiation skills.

Skills

• Strategic ability (Insight)
• Creative thinker
• Solid media evaluation skills
• Industry tools (DDS, Vividata, Prisma, Comscore, Pathmatics, etc.)
• Platform knowledge and ideally certifications (Facebook, Snapchat, Linkedin, DV360, Trade Desk, Google Search, CM, etc.)
• Professionalism
• Proficiency in Microsoft suite of tools, with high proficiency in Excel
• Technology knowledge with DCO (Dynamic Content Optimization), Data capabilities of platforms, and 3rd party technology
• Excellent presentation skills
• Excellent communication skills
• Problem-solving ability
• Sound judgment
• Attribution Modelling
• Data Management Platforms

Location

• Canada

Work Type

• Full-time

Experience Level

• Mid-level

Education Level

• Relevant University Degree or College Diploma

Benefits

• Learning opportunities (in-person, agency, online platform)
• Social committee events
• Big Hug – CSR initiative
• Access to industry events
• Discounted Gym membership
• Flex Health benefits

About the Company

• PHD Canada has 40 years of history and is part of a Global network, bringing global strength and local expertise to Canadian brands.
• The company's mission is to be the most strategic and creative-led media agency in a data and tech world, delivering growth for clients.
• PHD fosters a culture of thought-leadership, creativity, and innovation.
• The company believes in its people and delivering great work for clients, making it a rewarding place to work with client accolades and industry recognition.

Equal Opportunity

• OMG is dedicated to cultivating a workplace that not only respects but actively champions Inclusion, Diversity and Equity through Action (IDEA).
• This commitment ensures that workforce composition intentionally reflects the rich cultural mosaic of Canada with representation from various dimensions of diversity.
• It also drives how team members, leadership, client services, employment practices, and relationships with all stakeholders are shaped.
• OMG Canada is committed to offering a work environment that not only respects but actively promotes inclusion, diversity, and equity through action (IDEA).
• This commitment aims for the workforce composition to reflect diversity with representation from underrepresented groups.
• It also determines how team members, leadership, customer service, work practices, and relationships with all stakeholders are shaped.