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About the Role

SolarWinds is transforming towards a cloud future, focusing on converting customers to subscription licensing and acquiring new customers for its Observability, Service Management, and Database subscription portfolio. This role is pivotal in supporting this transformation by managing marketing and sales technology platforms, driving automation and AI initiatives, and optimizing programs to generate qualified pipeline.

Responsibilities

Administer and optimize connected platforms across the MarTech and SalesTech stack including marketing automation, CRM, enrichment, intent, digital, and engagement tools.
Own platform documentation, enablement, change management processes, and release management cadences across all administered systems.
Monitor platform health, establish alerting frameworks, and proactively resolve system issues before they impact pipeline or campaigns.
Serve as a subject matter expert between Marketing, Sales, Revenue Operations, and IT for technology platform requests, projects, and escalations.
Translate business requirements from marketing and sales stakeholders into actionable technical configurations and system enhancements.
Evaluate and pilot AI features within platforms and connected integrations to AI platforms that enhance marketing and sales workflows and programs.
Design and manage automation and orchestration workflows across platforms to reduce manual effort, improve speed-to-lead, and increase conversion rates.
Partner across marketing operations and analytics teams to ensure platform data is clean, structured, and accessible for tooling and executive reporting.
Support the execution of the Go-To-Market Technology roadmap, keep abreast of industry trends and new use cases within tech stack.

Requirements

BA, BS, or equivalent degree
7+ years in B2B marketing (ideally software) and fluency in the strategy, tactics, metrics, and best practices for growing awareness and generating leads
7+ years working with marketing technologies to build automated, engaging and well personalized experiences to help customers understand business value
Proficiency in marketing automation platforms (Marketo), CRM (SFDC) including reporting on, analyzing, and optimizing the performance of the campaign builds
Proficiency in account-based marketing principals as well as lead funnels for lifecycle alignment (6sense)
Proficiency in go-to-market sales technology, like LinkedIn Sales Navigator, Outreach, etc.
Comfortable with hands-on building, testing, and data interpreting of go-to-market signals from various data sources
Strong interpersonal skills. Must be sharp, energetic, assertive, and results oriented.
Able to prioritize and focus in a rapidly evolving environment
Deep hands-on experience across both marketing operations and sales technology, paired with a forward-looking interest in artificial intelligence, automation, and orchestration
Owns day-to-day platform administration while simultaneously driving a multi-year roadmap to modernize our data architecture and toolset
Mid-level working knowledge of Marketo MAP and SFDC CRM
Basic understanding of account-based marketing platforms (ideally 6sense)
Has a passion for marketing SaaS solutions, connecting customer needs with technology capabilities, and driving performance results
Enjoys solving problems and are good at crafting creative solutions
Communicates clearly and effectively with cross-functional groups and senior management
Comfortable acting as a SME in Marketing Technology, Sale Technology, applying tools to support and orchestrate daily workflows

Skills

Marketing automation
CRM
Enrichment tools
Intent tools
Digital tools
Engagement tools
Marketo
SFDC
6sense
LinkedIn Sales Navigator
Outreach
AI features
Automation
Orchestration

Experience Level

7+ years

Education Level

BA, BS, or equivalent degree

About the Company

At SolarWinds, we’re a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities.
Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic.
We’re looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others.
We hire based on attitude, competency, and commitment.
Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose.
If you’re looking to build your career with an exceptional team, you’ve come to the right place.
Join SolarWinds and grow with us!
SolarWinds is undergoing a transformation toward our cloud future.
This is a pivotal moment in our transformation, converting our customer base to subscription licensing of our flagship software, and acquiring new customers / cross-activating the installed base to our Observability, Service Management, and Database subscription portfolio.
We are growing our team of expert technology strategists to deliver against this strategic vision, and maintain our Marketing commitment in support of this transformation.

Equal Opportunity

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice