Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

SolarWinds is transforming towards a cloud future, focusing on converting customers to subscription licensing and acquiring new customers for its Observability, Service Management, and Database subscription portfolio. This role is pivotal in executing this strategic vision and supporting marketing commitments. The Marketing Operations Manager will guide audience and email strategy, alignment, and nurture program execution across the global product portfolio, including segmentation, enrichment, orchestrations, and A/B testing. This role involves cross-functional collaboration with demand generation marketing to build and run programs in the technology stack, supporting inbound marketing initiatives with automations and AI, and optimizing marketing programs to drive qualified pipeline.

Responsibilities

Design requirements and development of email nurture programs aligned to business units’ pipeline goals, products of interest, and account-based intent.
Support and execute the prospect and customer journey using nurture streams, automation, and emails throughout the buyer’s journey.
Optimize email programs and marketing technology within Marketo, including Program Setup and Audience Segmentation, in collaboration with Marketing Automation Team liaisons.
Provide support for marketing programs within the technology stack, utilizing data and scoring models for audience targeting.
Build and manage standardized audience segmentation from various data sets and incorporate intent models to determine ideal messages across channels.
Ensure consistent and effective use and integration of email and multiple digital channels for holistic lead-to-account management.
Assist with and provide insights into database optimization, including driving optimization of nurture to support scoring and lead lifecycle advancement.
Drive testing, AI, and optimization for email and marketing programs with key marketing and CRO stakeholders.
Support the execution of the Go-To-Market Technology roadmap, staying abreast of industry trends and new use cases within the tech stack.

Requirements

BA, BS, or equivalent degree.
7+ years in B2B marketing (ideally software) with fluency in strategy, tactics, metrics, and best practices for growing awareness and generating leads.
7+ years working with marketing technologies to build automated, engaging, and personalized experiences.
Proficiency in email marketing (Marketo), webinars (Goldcast), and CRM (SFDC), including reporting, analyzing, and optimizing campaign performance.
Proficiency in account-based marketing principles and lead funnels for lifecycle alignment (6sense).
Comfortable with hands-on building, testing, and data interpretation of go-to-market signals from various data sources.
Strong interpersonal skills: sharp, energetic, assertive, and results-oriented.
Ability to prioritize and focus in a rapidly evolving environment.
Mid-level working knowledge of Marketo MAP and SFDC CRM.
Basic understanding of account-based marketing platforms (ideally 6sense).
Passion for marketing SaaS solutions, connecting customer needs with technology capabilities, and driving performance results.
Enjoys solving problems and crafting creative solutions.
Communicates clearly and effectively with cross-functional groups and senior management.
Comfortable acting as a Subject Matter Expert (SME) in Email, Audience, Event, Intent, Marketing Technology, and testing best practices.

Skills

Email Marketing
Marketo
Webinars
Goldcast
CRM
SFDC
Account-Based Marketing
6sense
Marketing Technology
Audience Segmentation
Nurture Programs
A/B Testing
Automation
AI
Data Analysis
Lead Generation
Pipeline Management
Go-To-Market Strategy
CRO

Location

Global

Work Type

Full-time

Experience Level

7+ years

Education Level

BA, BS, or equivalent degree

About the Company

SolarWinds is a people-first company with a purpose to enrich the lives of its employees, customers, shareholders, partners, and communities.
The company aims to help customers accelerate business transformation with simple, powerful, and secure solutions.
SolarWinds is undergoing a transformation toward its cloud future, focusing on subscription licensing for its flagship software and expanding its Observability, Service Management, and Database subscription portfolio.

Equal Opportunity

SolarWinds is an Equal Employment Opportunity Employer.
SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice