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About the Role

Cove is building the leading tech flexible living platform in Asia Pacific, providing high-quality, community-centric accommodations. We encourage authenticity and fun in a driven, results-focused environment to make our dream a reality.

Responsibilities

• Work closely with directors on developing the overall Japan marketing strategy.
• Support country leadership teams with marketing insights and ideas to continuously drive performance.
• Own the brand strategy, driving distinctiveness and impact, and ensuring consistency across all touchpoints.
• Deploy innovative and cost-efficient marketing activations that allow us to punch above our weight as a start-up.
• Oversee and develop consumer interactions to ensure a stellar customer experience across all touchpoints.
• Lead planning and execution across all marketing channels including digital/performance marketing, content and social media, offline marketing and events, third-party listing platforms, partnerships, and PR.
• Focus on continuous improvement across all channels to optimize effectiveness and ROI.
• Deliver regular performance reports to management.
• Ensure the requisite number of room bookings set out in business targets are delivered.
• Work with the tech team to improve the website and customer portals.
• Hone and develop all marketing processes and practices to increase team effectiveness.

Requirements

• An undergraduate degree in any field (business-related is a bonus).
• Strong academic and professional track record.
• Minimum of 5 years’ experience in Marketing (both online and offline).
• Experience working in a start-up / high growth company.
• Experience managing a reasonably sized budget.
• Experience in social media, influencer, content marketing, and storytelling.

Skills

• Excellent spoken and written English
• Strategic thinking
• Self-motivated and takes responsibility
• Analytically minded
• High drive for results
• Ability to be flexible and deal with ambiguity
• Creativity
• Attention to detail
• Visual design acumen

Location

• Japan

Work Type

• Full-time

Experience Level

• Minimum of 5 years’ experience in Marketing

Education Level

• Undergraduate degree

About the Company

• Cove started with renting coliving spaces and has expanded to more than just coliving spaces, providing flexibility for comfortable and enjoyable long-term or short-term stays in beautiful properties.
• With over 8000 rooms across Singapore and Indonesia, Cove is growing its homes in South Korea and Japan.
• Believing in the power of a team, Cove aims to build the leading tech flexible living platform in Asia Pacific, providing high-quality and community-centric accommodations.
• The Japan team enjoys the flexibility of working arrangements, whether at a coworking space or one of their properties.
• This setup ensures boredom or feeling stuck in a routine is a thing of the past.