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About the Role

We are seeking an Assistant Vice President to lead go-to-market strategy and execution for Morningstar DBRS’ credit ratings offerings in the US market. This role is responsible for defining positioning and messaging, shaping demand generation and content strategies, and delivering integrated programs that drive adoption, pipeline, and revenue. Success in this role requires strong product marketing experience and domain fluency in credit, fixed income, or financial data.

Responsibilities

Define and lead go-to-market strategies for credit ratings products across priority markets and segments
Translate product strategy into actionable launch plans, campaigns, and commercial programs that drive adoption and revenue
Partner with Business Development to align marketing priorities with market opportunities and client needs
Develop clear, differentiated positioning and messaging frameworks across ratings offerings, tailored to key audiences
Conduct ongoing market, client, and competitive analysis to inform strategy and refine value propositions
Define segmentation and buyer personas, with a focus on decision-makers and influencers across the credit ecosystem
Design and activate integrated, data-driven demand generation programs aligned to pipeline and revenue goals
Partner with Digital Marketing to optimize channel mix and campaign performance
Collaborate with Events Marketing to develop and execute event strategies
Lead development of high-impact sales enablement assets
Equip sales teams with clear messaging and tools to effectively articulate the value of ratings products
Inform content strategy to support demand generation, leveraging ratings insights, research, and data
Translate analytical output into commercially relevant narratives and marketing assets
Support distribution strategies for research, commentary, newsletters, and curated content to drive engagement and demand
Define KPIs and measure effectiveness of product marketing initiatives against pipeline, revenue, and engagement targets
Analyze campaign and program performance to identify optimization opportunities and improve ROI
Provide regular reporting and actionable insights to stakeholders
Act as a key connector across Business Development, Product, Content, Marketing and Communication teams to ensure alignment and execution excellence
Influence senior stakeholders and drive clarity on priorities, positioning, and commercial strategy
Contribute to best practices and standards across product marketing within the Credit Group

Requirements

8–12 years of experience in product marketing, preferably within credit, fixed income, financial data, or capital markets
Strong understanding of credit ratings, debt capital markets, or financial data products (or the ability to rapidly build domain expertise)
Proven track record of defining and executing successful go-to-market strategies that drive measurable business impact
Experience translating complex, technical products into clear, compelling market narratives
Strong analytical mindset with the ability to leverage data to inform decisions and optimize marketing performance
Excellent writing and storytelling skills, with experience developing positioning, messaging, and senior-level content
Demonstrated ability to work cross-functionally and influence stakeholders across product, commercial, and marketing teams
Experience supporting both product-led initiatives and sales-led growth motions
High attention to detail, strong project management skills, and the ability to manage multiple priorities

Skills

Product Marketing
Credit
Fixed Income
Financial Data
Capital Markets
Go-to-Market Strategy
Positioning
Messaging
Demand Generation
Content Strategy
Campaign Management
Event Strategy
Sales Enablement
Data Analysis
Project Management
Storytelling

Location

New York, NY

Work Type

Hybrid

Experience Level

Assistant Vice President
8-12 years

Salary/Compensations

$94,556.00 - $138,674.00
Incentive Target Percentage 20%

Benefits

100% 401k match up to 6% of salary
Stock Ownership Potential
Company provided life insurance - 1x salary + commission
Comprehensive health benefits (medical/dental/vision)
Potential premium discounts
Company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
Additional medical Wellness Incentives - up to $300-$600 annual
Company-provided long- and short-term disability insurance
Trust-Based Time Off
6-week Paid Sabbatical Program
6-Week Paid Family Caregiving Leave
Competitive 8-24 Week Paid Parental Leave
Adoption Assistance
Leadership Coaching & Formal Mentorship Opportunities
Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
Tuition Reimbursement
Charitable Matching Gifts program
Dollars for Doers volunteer program
Paid volunteering days
15+ Employee Resource & Affinity Groups

About the Company

The Credit group is a global team guided by Morningstar's mission to empower investor success.
Our entrepreneurial spirit and uncompromising ethics guide everything we do.
With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, Sydney, and Mumbai, we serve our clients around the world with industry-defining credit products and services.
Through Morningstar DBRS, we provide independent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally.
Rating more than 4,500 issuers and 68,000 securities, Morningstar DBRS is one of the four largest credit rating agencies in the world.
Through Morningstar Credit, we deliver world-class credit analytics solutions that empower credit market decision-makers with the tools and insights they need to drive faster, more informed, and more predictable outcomes.
The Credit group is one of the largest and fastest-growing business units at Morningstar and the Credit Marketing & Communications team is critical to achieving its continued growth and success.
With opportunities to make an impact across the business, the Credit group is where you can grow both personally and professionally.

Equal Opportunity

Morningstar is strongly committed to creating and preserving equal opportunity for all employees and applicants.
We make all employment decisions—including recruitment, hiring, compensation, training, promotion, transfer, discipline, termination, and other personnel matters—without regard to race, color, ancestry, religion, sex, national origin, age, disability, protected veteran status, marital status, sexual orientation, genetic information, citizenship, gender identity and expression, parental status, or other legally protected characteristics or conduct.
Morningstar is an E-Verify program participant.
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