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About the Role

We are seeking an experienced marketing professional to take responsibility, develop structures, and effectively align marketing with sales and company goals for our next growth phase. As Senior Marketing Manager/Marketing Lead, you will be responsible for expanding our marketing organization together with management, sales, and external partners. You will develop positioning, content, channels, and processes, ensuring marketing is not only visible but also makes a measurable contribution to business development. We are deliberately looking for a marketing generalist with strategic understanding and a hands-on mentality, not a specialist in a single channel.

Responsibilities

Develop the marketing of timpla in a structured manner and be responsible for the operational and strategic implementation of central marketing activities.
Ensure that marketing is not viewed in isolation but makes an effective contribution to brand development, lead generation, and sales support.
Further develop the positioning and communication strategy of timpla.
Translate corporate and sales goals into effective marketing measures.
Develop and refine core messages for our target groups.
Further develop a consistent brand presence across all channels.
Develop and implement sales-supporting marketing measures.
Support lead generation and the sales process.
Create and further develop presentations, white papers, references, and sales documents.
Develop campaigns along the customer journey.
Take responsibility for the further development of the website and its content.
Plan, manage, and create target group-specific content.
Coordinate specialist articles, references, press, and communication measures.
Ensure a professional external image across all relevant channels.
Manage external service providers, agencies, and freelancers.
Plan, prioritize, and implement marketing projects.
Prepare, plan, and implement events and trade fair appearances.
Arrange for company representatives to speak at technical conferences and industry events.
Regularly report to management and relevant stakeholders.

Requirements

Several years of professional experience in B2B marketing.
Ideally at least 5 years of experience in responsible marketing functions.
Experience in positioning, content marketing, communication, and campaign management.
Experience at the interface between marketing and sales.
Ability to think strategically about marketing and implement it operationally.
Experience in building or further developing marketing structures and processes.
Understanding of lead generation, customer journey, and sales enablement.
Proficient use of common marketing tools and digital platforms.
Excellent German language skills, both written and spoken.
Strong hands-on mentality.
Entrepreneurial thinking and pragmatic solution orientation.
High degree of personal responsibility and organizational skills.
Ability to prioritize and maintain an overview.
Confident communication at various levels – from sales to management.
Enjoy building and developing things and taking responsibility.

Skills

Positioning
Content Marketing
Communication
Campaign Management
Lead Generation
Customer Journey
Sales Enablement
Marketing Tools
Digital Platforms
Adobe Creative Suite
Canva
Strategic Thinking
Operational Implementation
Project Management
Event Planning
Reporting

Location

Eberswalde
Berlin

Work Type

Mobile Work
Hybrid

Experience Level

Senior
5+ years

Benefits

Permanent employment contract
Modern working conditions
Flexible working hours
Up to two days of mobile work per week
30 days of vacation
Above-average contributions to retirement and health care
Subsidy for climate-friendly mobility (e.g., public transport or e-bike leasing)
Professional 'du' culture from the start of the contract

About the Company

Sustainable building. Reliable design.
Holistic project responsibility: From consulting from service phase 2 to turnkey handover.
Demanding projects: Multi-story buildings in modern timber-hybrid construction.
Individual solutions: Element and module construction in timber frame construction – precisely planned and efficiently implemented.
Own value creation: 20,000 m² wood element and module factory for quality, schedule reliability, and planning security.
Clear values: Sustainability, innovation, and a partnership-based approach at eye level.
We stand for high-quality construction with responsibility and substance – and offer you an environment where you can specifically contribute your experience and actively shape projects.