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About the Role
As a Demand Generation Content Manager at emnify, you will own the creation and scaling of conversion-focused content that transforms demand into pipeline across paid campaigns, landing pages, and website journeys. This is an execution-focused role prioritizing measurable outcomes and direct impact on activation and revenue.
Responsibilities
- Own and execute conversion-focused content across paid channels, landing pages, and lifecycle programs
- Partner with Demand Gen and Paid Media to launch and optimize high-performing campaigns
- Lead ongoing experimentation through A/B testing of messaging, creatives, and page structures
- Improve conversion across the funnel: Visitor → Lead and Lead → Qualified pipeline
- Translate complex IoT and connectivity topics into clear, compelling, and high-converting messaging
- Use performance data to continuously refine strategy and maximize ROI
Requirements
- 4–7+ years in B2B content, growth, or demand generation roles
- Proven experience creating conversion-focused content
- Strong understanding of paid acquisition (LinkedIn, Google, Meta, etc.)
- Strong understanding of landing page optimization
- Strong understanding of B2B buyer journeys
- Ability to simplify technical topics into clear, compelling messaging
- Data-driven mindset – fluent in working with performance metrics
Skills
- Paid ads (LinkedIn / Google / Meta)
- Landing pages
- A/B testing / experiments
- Website conversion flows
- HubSpot
- LinkedIn Campaign Manager
- Google Analytics
Experience Level
- 4-7+ years
About the Company
- emnify has a strong product-market fit where better conversion directly impacts the business.
- The company culture values execution, speed, and measurable outcomes.
- Content is viewed as a core growth lever, critical for turning traffic and campaigns into measurable revenue impact.