Product Marketing Manager at emnify | Germany | Rezi

Product Marketing Manager at emnify

Product Marketing Manager

emnify · Germany

1 months ago

Product Marketing Manager

emnify · Germany

2 months ago
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About the Role

As a Product Marketing Manager, you will shape how we position, communicate, and sell our products in the IoT connectivity space. You will own competitive intelligence, sales enablement, and go-to-market execution for key use cases, translating complex technical concepts into clear, differentiated value. We seek an individual with deep industry understanding of the IoT/telco landscape to make an immediate impact.

Responsibilities

  • Equip Sales and SDR teams with compelling messaging, assets, and battle cards
  • Build and maintain a strong understanding of the competitive landscape
  • Support strategic deals and contribute to winning high-value opportunities
  • Drive go-to-market initiatives for key products and use cases
  • Develop and maintain competitive intelligence and clear differentiation narratives
  • Create and deliver sales enablement materials (battle cards, decks, messaging)
  • Partner closely with Sales to improve win rates and deal execution
  • Support RFPs and strategic deals with tailored messaging and insights
  • Contribute to go-to-market strategy for new products and use cases
  • Collaborate with Product and Engineering to translate technical features into customer value
  • Build frameworks for content that support campaigns and sales conversations

Requirements

  • Experience in Product Marketing within IoT
  • Experience in Product Marketing within Telecom / connectivity
  • Experience in Product Marketing within closely related industries
  • Strong understanding of the IoT/telco landscape (non-negotiable)
  • Experience in competitive analysis
  • Experience in sales enablement
  • Experience in go-to-market execution
  • Ability to work cross-functionally with Product, Sales, and Marketing teams
  • Strong storytelling skills — translating technical concepts into business value
  • Experience at IoT companies, connectivity providers, or modern telco environments
  • Candidates from traditional telcos (e.g. Vodafone, Deutsche Telekom) considered only if they bring a modern, fast-paced mindset
  • Experience in scale-ups or high-growth environments is a strong plus

Skills

  • IoT
  • Telecom / connectivity
  • Competitive analysis
  • Sales enablement
  • Go-to-market execution
  • Storytelling
  • Product Marketing

About the Company

  • Join a fast-growing company in a complex, high-value industry
  • Work closely with Product and Engineering on cutting-edge IoT solutions
  • Be a key driver of how we win deals and differentiate in the market
  • High visibility and impact across Sales, Marketing, and Leadership
  • Opportunity to shape go-to-market strategy and messaging