About the Role
As a Product Marketing Manager, you will shape how we position, communicate, and sell our products in the IoT connectivity space. You will own competitive intelligence, sales enablement, and go-to-market execution for key use cases, translating complex technical concepts into clear, differentiated value. We seek an individual with deep industry understanding of the IoT/telco landscape to make an immediate impact.
Responsibilities
- Equip Sales and SDR teams with compelling messaging, assets, and battle cards
- Build and maintain a strong understanding of the competitive landscape
- Support strategic deals and contribute to winning high-value opportunities
- Drive go-to-market initiatives for key products and use cases
- Develop and maintain competitive intelligence and clear differentiation narratives
- Create and deliver sales enablement materials (battle cards, decks, messaging)
- Partner closely with Sales to improve win rates and deal execution
- Support RFPs and strategic deals with tailored messaging and insights
- Contribute to go-to-market strategy for new products and use cases
- Collaborate with Product and Engineering to translate technical features into customer value
- Build frameworks for content that support campaigns and sales conversations
Requirements
- Experience in Product Marketing within IoT
- Experience in Product Marketing within Telecom / connectivity
- Experience in Product Marketing within closely related industries
- Strong understanding of the IoT/telco landscape (non-negotiable)
- Experience in competitive analysis
- Experience in sales enablement
- Experience in go-to-market execution
- Ability to work cross-functionally with Product, Sales, and Marketing teams
- Strong storytelling skills — translating technical concepts into business value
- Experience at IoT companies, connectivity providers, or modern telco environments
- Candidates from traditional telcos (e.g. Vodafone, Deutsche Telekom) considered only if they bring a modern, fast-paced mindset
- Experience in scale-ups or high-growth environments is a strong plus
Skills
- IoT
- Telecom / connectivity
- Competitive analysis
- Sales enablement
- Go-to-market execution
- Storytelling
- Product Marketing
About the Company
- Join a fast-growing company in a complex, high-value industry
- Work closely with Product and Engineering on cutting-edge IoT solutions
- Be a key driver of how we win deals and differentiate in the market
- High visibility and impact across Sales, Marketing, and Leadership
- Opportunity to shape go-to-market strategy and messaging
