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About the Role

We are looking for a CRM Manager to help deliver CRM campaigns supporting Core banking and Accounts growth areas. The ideal candidate will have a strong understanding of customer engagement and retention with previous experience launching targeted, data-driven campaigns across multiple channels.

Responsibilities

• Lead the strategy and planning of areas of Core banking, including sizing of opportunities and stakeholder alignment
• Execute customer lifecycle CRM journeys across multiple touch points
• Interpret data insights into actionable opportunities
• Work across the full Monzo suite of products to ensure correct targeting of users' lifecycle moments with the right products and features
• Oversee always-on communications across all CRM products
• Create and embed processes and ways of working with the wider CRM team and data analysts
• Collaborate with team members to deliver a range of campaigns across multiple channels
• Monitor campaign performance and ensure campaigns are executed safely
• Perform campaign QA as a second pair of eyes before launch
• Collaborate with other CRM Managers in developing effective segmentation strategies
• Deliver campaigns with a test and learn data-driven approach
• Own existing processes and always-on campaigns within the team, keeping them documented and up to date

Requirements

• Hands-on experience in taking a campaign from data signal, scoping, planning, approval, build, test, analysis and roll-out
• Hands-on experience in CRM, with a proven track record of designing and implementing successful campaigns and automated journeys
• Experience using a CRM platform for delivery (Braze ideally)
• Fintech or Financial Services experience
• Strong analytical skills with the ability to interpret data, generate hypotheses, and inform strategic decisions
• Demonstrated experience working with product teams across various areas, ensuring strategic alignment and customer-centric initiatives
• Excellent organisational and time management skills, with a keen eye for detail and ability to manage multiple priorities
• Ability to organise priorities with stakeholders effectively
• A collaborative approach, working with all relevant stakeholders to deliver an end result that is right for the customer
• A problem-solving mind, being able to solve potential problems or suggest alternative ways to achieve the desired outcome

Skills

• Customer engagement
• Customer retention
• Data-driven campaigns
• Email marketing
• Push notifications
• In-app messaging
• CRM platform usage
• Braze
• Analytical skills
• Looker
• Organisational skills
• Time management skills
• Stakeholder management

Location

• London (UK)
• Remote (UK)

Work Type

• Fixed term contract (12 months)
• Hybrid
• Remote

Experience Level

• Mid-level

Salary/Compensations

• £68,000 - £88,000

Benefits

• Incentive Awards tied to performance
• £1,000 learning budget each year
• Macbooks provided
• Support for work-from-home setup

About the Company

• We’re on a mission to make money work for everyone.
• We’re waving goodbye to the complicated and confusing ways of traditional banking.
• Our product offering has grown a lot in the last 10 years in the UK.
• We offer personal and business bank accounts, joint accounts, accounts for 16-17 year olds, a free kids account and credit cards in the UK.
• Our UK customers can also save, invest and combine their pensions with us.
• With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award winning customer service, we have a long history of creating magical moments for our customers!
• We’re not about selling products - we want to solve problems and change lives through Monzo ❤️

Equal Opportunity

• Diversity and inclusion are a priority for us and we’re making sure we have lots of support for all of our people to grow at Monzo.
• At Monzo, we’re embracing diversity by fostering an inclusive environment for all people to do the best work of their lives with us.
• This is integral to our mission of making money work for everyone.
• We’re an equal opportunity employer.
• All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.