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About the Role

WHOOP is seeking an Art Director to shape and elevate the visual expression of the WHOOP brand across all touchpoints. This role will partner with Creative leadership to concept and execute campaigns, product storytelling, and marketing initiatives, balancing speed with quality to create a cohesive visual ecosystem.

Responsibilities

• Concept and execute creative across campaigns, product launches, and always-on marketing from idea through final delivery
• Collaborate with Copy and Creative leadership to develop innovative, integrated, cross-channel concepts that align with brand and business goals
• Translate brand strategy into clear, scalable visual systems across paid, owned, and earned channels
• Design and art direct across a range of outputs, including digital, social, email, web, OOH, and product storytelling, upleveling our design output while maintaining best practices per channel
• Lead the planning, coordination, and execution of photo and video productions, including pre-production planning and on-set art direction
• Ensure consistency and quality across deliverables while adapting creative for channel-specific needs and performance insights
• Translate our A+A team vision into elevated, brand-relevant photography, including seasonal campaigns, e-commerce support, evergreen visuals, and social-first output
• Cultivate and manage relationships with external photographers, directors, illustrators, etc. Provide direction with those partners where needed.
• Manage the post-production process, including photography selects and retouching notes
• Develop a sharp POV on how to integrate photography, renders, app UI, and lifestyle into a cohesive ecosystem, and work closely with the ACD to implement it
• Be a source of inspiration for the team, shaping team culture by keeping an eye on the competitive landscape, design trends, and best-in-class work
• Manage and develop designers, providing clear feedback, setting direction, and supporting growth and performance over time

Requirements

• 6+ years of experience in-house or at a creative agency
• Strong portfolio demonstrating conceptual thinking and high-quality execution across brand and performance work
• Experience executing across multiple channels with a high level of craft and attention to detail
• Experience working within and evolving brand systems to ensure consistency and scalability
• Experience supporting or leading art direction for photo and video shoots
• Strong communication and collaboration skills across cross-functional teams
• Ability to manage multiple projects and priorities in a fast-paced, iterative environment
• Experience managing or mentoring designers and contributing to team development
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Skills

• Figma
• Adobe Creative Suite

Location

• Boston, MA

Work Type

• Full-time
• Onsite

Experience Level

• 6+ years of experience

Salary/Compensations

• $130,000 - $170,000

Benefits

• Meaningful equity
• Generous equity package

About the Company

• WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

Equal Opportunity

• WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.