Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a lecturer for AI-supported performance marketing in e-commerce, you will shape digital further education with immediate impact. You will teach live in a virtual classroom, impart application-oriented knowledge, and guide individuals on their path to future-proof jobs in digital marketing. You bring practical experience in paid media, performance marketing, and conversion optimization, understanding how campaigns are built, managed, and improved along the funnel. You also enjoy supporting and empowering people, guiding them systematically, even when they are beginners in the field. In this role, you are an integral part of our team, actively contributing to the implementation and further development of our educational offerings.

Responsibilities

Design and deliver interactive online live sessions, imparting practical knowledge in performance marketing, including social media advertising, SEA, alternative paid channels, and cross-channel campaign logic.
Prepare content methodically for given modules, covering topics from kick-off and tool setup to campaign construction, optimization, funnel analysis, and conversion improvement.
Explain current performance marketing topics practically, such as Meta Ads, YouTube Ads, TikTok Ads, campaign structure, ad optimization, landing pages, A/B testing, mobile optimization, and basics of influencer and community marketing.
Provide guidance, motivation, explanations, and repetitions to ensure participants gain confidence for practical projects, exams, and career entry.
Provide didactic and content feedback, contribute to the development of teaching formats, and actively shape our digital learning processes.
Collaborate closely with colleagues, exchange knowledge, and contribute to building a strong and modern learning environment.

Requirements

Practical experience in performance marketing, including paid social, SEA, or related performance channels, with knowledge of modern campaign management mechanics in e-commerce.
Technical expertise in module topics such as platform logic, campaign setup, ad optimization, landing pages, funnel logic, conversion optimization, and KPI analysis, conveyed clearly and understandably.
Didactic skills to explain concepts structurally, motivationally, and comprehensibly, even for beginners and diverse groups.
Digital affinity, comfort in virtual classrooms, proficient use of digital tools, and openness to modern learning formats.
Solution-oriented, appreciative, and clear communication style, with a desire to pass on experience to individuals seeking a career change.
Excellent German language skills (C2 level); English skills are a plus.
Certified pedagogical suitability and at least two years of experience in adult education, with profound expertise in the subject area.
Ideally, pedagogical suitability proven by an IHK-certified qualification (e.g., AEVO certificate).

Skills

Performance Marketing
Paid Social
SEA
Conversion Optimization
Meta Ads
YouTube Ads
TikTok Ads
Landing Pages
A/B Testing
Mobile Optimization
Influencer Marketing
Community Marketing
Adult Education
Digital Learning

Location

Remote

Work Type

Full-time
Permanent position
Remote

Experience Level

Minimum two years of experience in adult education

Education Level

IHK-certified qualification (e.g., AEVO certificate) is ideal

Benefits

Meaningful work with immediate impact
100% remote work
Long-term perspective in a permanent position
Freedom to shape content and didactic development
Fair compensation
Strong team culture
Professional, dedicated, and collegial environment
Flat hierarchies
Genuine cohesion

About the Company

Talentspring Academy Group is a dynamically growing network of state-recognized, digital-first educational institutions with a clear focus on digital professional fields.
We qualify employees for roles in areas such as artificial intelligence, online marketing, and digital sales – practically, labor market-oriented, and with a clear focus on real labor market requirements.
We combine the speed and innovative strength of an EdTech with the reach and credibility of established educational structures.
Through strategic partnerships in the education sector, we have a nationwide infrastructure with several hundred locations, deep institutional trust, and direct access to our target groups via digital and local channels.
This creates market access, trust, and sustainable scalability in a regulated environment.

Equal Opportunity

Decisions on hiring and employment are not based on race, religion, ethnic or national origin, nationality, gender identity, sexual orientation, disability, or age.
Talentspring is committed to providing a safe workplace and actively combats all forms of discrimination and harassment.
We ensure that everyone can develop to their fullest potential without experiencing disadvantage.
We are proud of our diverse team and ensure that this lived diversity is reflected in every position.