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About the Role

As an App CRM Manager (m/f/d), you will shape customer engagement and retention for the Redcare App across international markets. You will be the technical and strategic expert for push notifications and in-app communication, enabling teams to run high-quality campaigns and stepping in hands-on for complex or cross-market use cases. You will help build a scalable, reliable, and data-driven mobile CRM setup and improve app engagement and retention.

Responsibilities

Design push notifications and in-app communication strategies, including product ownership of the app CRM tool and its technical setup and roadmap.
Enable and support marketing teams in planning and executing in-app and push campaigns; take hands-on ownership for complex, technical, or cross-market use cases.
Act as the app CRM expert and central interface between Marketing, Product, Engineering, Data, and external partners.
Work closely with Product and Tech on mobile CRM topics such as event tracking, data structures, consent and opt-in logic, feature integrations, QA, and SDK updates.
Develop and test app retention strategies and promotions.
Define standards, best practices, templates, and documentation for consistent quality and efficient execution across markets.
Own reporting and KPI frameworks and support teams with insights and optimization recommendations.
Monitor market, technology, and competitive trends in mobile CRM and app engagement and translate them into actionable improvements.

Requirements

Several years of hands-on experience in app CRM, ideally in an e-commerce, digital, or agency environment.
Strong technical understanding of mobile apps, including event tracking, user properties, consent management, and data flows.
Comfortable acting as a technical advisor and sparring partner for product managers, engineers, and marketing stakeholders.
Solid analytical skills and confidence working with KPIs, dashboards, and reports.
Structured, proactive, and clear communicator with good stakeholder management skills.
Fluent in English and at least a B1 level in German.

Skills

Push notifications
In-app communication
App CRM tool expertise (e.g., CleverTap, Leanplum, Braze, Airship, Batch)
Mobile app technical understanding
Event tracking
User properties
Consent management
Data flows
SQL
GA4/Firebase
Fullstory
Looker

Location

Work Type

Remote
Commercial Operations

Experience Level

Several years of hands-on experience

Salary/Compensations

EUR 45000 - EUR 65000 - yearly

Benefits

Work from Home (up to 20 days/year anywhere in the EU)
Redcare events (teambuilding, parties)
Kindergarten Grant (€100.00/month)
Mental Health support (Likeminded psychologists)
Personal Development (internal & external training)
Mobility (fully costed Deutschland Ticket)
Sports & Health (Urban Sports Club membership)

About the Company

Europe’s No.1 e-pharmacy powered by passionate teams and cutting-edge innovation.
Strives to create a healthy collaborative work environment where every employee feels valued and inspired.
Vision: “Until every human has their health”.

Equal Opportunity

Committed to fostering an inclusive and diverse workplace.
Welcome applications from all qualified individuals, regardless of race, gender, disability, or any other legally protected status.