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About the Role
Field Marketing at Dell Technologies is responsible for customer engagement, driving marketing strategy, and providing customer feedback to product marketing teams. This role defines global field marketing strategy and governance to connect market insights to pipeline and revenue growth.
Responsibilities
- Define global field marketing strategy and governance
- Steer segmentation, customer journeys, and budget allocation across regions
- Ensure consistent brand and demand performance
- Champion data privacy, third-party data quality, and experimentation frameworks
- Optimize media mix, content, and local execution
- Assess market trends, quantify opportunities, and develop marketing programs
- Drive marcom strategy, including budget recommendations, roadmap definition, and content themes
- Interact directly with customers and utilize third-party customer data
- Provide feedback to Dell’s product marketing and messaging team
- Develop and drive marketing policies and activities, from market research through brand management and product development to pricing
Requirements
- Experience in assessing market trends, quantifying opportunities, and developing marketing programs
- Experience in driving marcom strategy, including budget recommendations, roadmap definition, and content themes
- Experience in interacting directly with customers and utilizing third-party customer data
- Experience in providing feedback to product marketing and messaging teams
- Experience in developing and driving marketing policies and activities
- Experience in defining global field marketing strategy and governance
- Experience in steering segmentation, customer journeys, and budget allocation
- Experience in ensuring consistent brand and demand performance
- Experience in championing data privacy, third-party data quality, and experimentation frameworks
- Experience in optimizing media mix, content, and local execution
Skills
- Field Marketing
- Marketing Strategy
- Customer Engagement
- Market Research
- Brand Management
- Product Development
- Pricing
- Segmentation
- Customer Journeys
- Budget Allocation
- Data Privacy
- Third-Party Data Quality
- Experimentation Frameworks
- Media Mix Optimization
- Content Optimization
Experience Level
- Senior Director
About the Company
- Dell Technologies is at the forefront of customer engagement through its Field Marketing team.