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About the Role
The Head of Implementation is a senior leadership role responsible for directing media planning and activation strategy, quality, and execution. This role serves as the primary strategic advisor for clients navigating digital, data, and commerce transformation, with significant commercial and strategic impact across the client portfolio.
Responsibilities
- Sits on Wavemaker Sydney's Senior Leadership Team, collaborating with the Executive Committee and MMAD leadership to shape strategic direction and build solutions for client needs.
- Leads and develops a diverse team of digital, cross-channel, and activation specialists, with accountability for team structure, performance, career development, and capability uplift.
- Serves as the senior client advisor across the portfolio, building consultative partnerships with C-suite and Head of Media and Marketing level clients.
- Holds end-to-end accountability for biddable and cross-channel media implementation quality, ensuring flawless execution, financial governance, and adherence to SLAs and SOX controls.
- Drives digital and data transformation for priority clients in partnership with Choreograph, translating Adtech, data collaboration, and platform challenges into strategic roadmaps and measurable outcomes.
- Leads commerce and retail media enablement, partnering with WPP Commerce teams to design and deliver go-to-market strategies, training, and first-party data integration frameworks.
- Champions the adoption and integration of WPP Open Media Solutions and data platforms across the I&A function.
- Contributes directly to Wavemaker Sydney's commercial performance, with accountability for Net Sales and Operating Margin objectives, organic growth identification, and new business pitches.
- Maintains and grows senior media publisher relationships to secure exclusive insights, beta opportunities, and emerging retail media capabilities.
- Holds responsibility for client satisfaction outcomes, targeting a sustained average score of 8 or above.
- Acts as a prominent external voice for Wavemaker and MMAD, contributing thought leadership and submitting client work for industry recognition.
Requirements
- Proven leadership experience driving digital, data, and commerce transformation within a media agency or comparable environment.
- Track record of operational excellence and modernized media buying structures.
- Deep technical and strategic expertise across programmatic, paid social, search, and retail media networks.
- Demonstrated ability to deliver data-driven campaigns at scale.
- Demonstrated capability to build, mentor, and restructure high-performing activation teams.
- Fostering an inclusive, high-performance culture aligned to a future-fit agency model.
- Strong senior stakeholder management skills, including building trusted advisory relationships with C-suite clients.
- Navigating complex matrix organizations across agency and group structures.
- Proven ability to lead adoption of data platforms and media technology.
- Translating complex capabilities into clear and actionable client value.
- Track record of contributing directly to commercial outcomes, including delivering on margin objectives, identifying organic growth opportunities, and supporting new business pitches.
- Experience in financial governance including media audits, expenditure forecasting, and performance benchmarking against client KPIs.
Skills
- Programmatic
- Paid Social
- Search
- Retail Media Networks
- Data-driven campaigns
- Team leadership
- Stakeholder management
- Data platforms
- Media technology
- Financial governance
- Media audits
- Expenditure forecasting
- Performance benchmarking
Location
- Sydney
Work Type
- Full-time
Experience Level
- Senior leadership
Benefits
- Investment in employees for transformational creativity
- Global WPP Media & WPP networks access
- Professional connections
- Cutting-edge learning opportunities
- Open environment built on trust and respect
- Opportunities for progression
- Employee resource groups
- Frequent in-office events
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology.
- Wavemaker works with brave brands and people who relish being challenged to go further and faster, together.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
- We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
- If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.