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About the Role

The Services Marketing Director leads, develops, and executes a strategic marketing plan for the Americas Services business, focusing on Asset Services, Project & Development Services, and Valuation & Advisory. This role collaborates with the Global Marketing & Research organization to create a robust marketing strategy that connects with clients and prospects, drives revenue, and increases brand awareness.

Responsibilities

Strategize, develop, execute, and measure results of an overall strategic marketing plan and individual marketing campaigns.
Partner with business leadership to understand objectives and align the marketing plan, providing subject matter expertise to drive profitable revenue growth.
Utilize local competitive, client, and market insights to inform business strategies and optimize marketing spend.
Develop both proactive strategic and reactive tactical marketing postures with business leadership.
Partner with Marketing & Research’s Centers of Excellence (digital, communications, creative, research) to develop comprehensive content plans.
Partner with other service line marcom leaders to share best practices, insights, and competitive intelligence, and coordinate talent management.
Serve as a thought leader by understanding the business, key trends, client needs, competitive analysis, and market opportunities.
Optimize marketing spend impact and ensure achievement of financial targets using key performance indicators.
Provide oversight and direction for marcom activities, ensuring global standards and brand positioning are supported.

Requirements

8+ years of experience.
Bachelor’s degree.
Commercial Real Estate experience preferred.
Experience supporting a professional services company required.
Exceptional project management and organizational skills.
Budget development experience with a track record of consistent adherence to budget and timelines.
Digital Marketing experience.
Experience serving as the primary marketing leader for an office or revenue group.
Experience supporting advertising, PR, events, and business development activities in compliance with corporate guidelines.
High level of proficiency in Microsoft Office Suite.
Thorough knowledge of Adobe Creative Suite.
Ability to interface with and communicate with clients.

Skills

Excellent written and oral communication skills.
Excellent presentation skills.
Excellent analytical, problem-solving, and conceptual skills.
Ability to work effectively in a culturally and educationally diverse environment.
Strong leadership qualities (communication, relationship building, stakeholder management, self-confidence).
Ability to influence peers and leaders.
Ability to implement and enforce procedures.
Successful track record of marketing results.

Location

Americas

Work Type

Full-time

Experience Level

8+ years of experience

Education Level

Bachelor's degree

Salary/Compensations

$144,500.00 - $170,000.00

Benefits

Health insurance
Vision insurance
Dental insurance
Flexible spending accounts
Health savings accounts
Retirement savings plans
Life insurance
Disability insurance programs
Paid and unpaid time away from work
Competitive pay

About the Company

Cushman & Wakefield (NYSE: CWK) is a global leader in real estate services, leveraging specialized expertise to deliver innovative solutions and exceptional value to owners and occupiers.
With 52,000 employees in nearly 400 offices across 60 countries, we are one of the largest firms in the industry, with more than 100 years of history.
In 2023, we generated $9.5 billion in revenue from our core services.
Learn more at www.careers.cushmanwakefield.com.

Equal Opportunity

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities.
Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com.
Please refer to the job title and job location when you contact us.