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About the Role

This Marketing Director position is responsible for leading, developing, and executing a comprehensive strategic marketing plan for the Americas Capital Markets and Agency Leasing businesses. This role will collaborate closely with the Global Marketing & Research organization to design and implement impactful marketing strategies that resonate with clients and prospects, drive revenue growth, and elevate brand awareness.

Responsibilities

Develop, execute, and continuously refine a robust strategic marketing plan, including specific marketing campaigns, that aligns with the organization’s business goals and priorities.
Manage multiple verticals within Capital Markets to ensure marketing activities are tailored to each group's unique focus, client base, and market challenges.
Measure campaign performance and analyze results to inform ongoing strategy adjustments and optimizations.
Partner with business leadership to understand strategic objectives and align marketing initiatives to support revenue growth.
Act as a subject matter expert, advising leadership teams on marketing strategies and their impact on profitability.
Leverage competitive, client, and market insights to inform strategies and optimize marketing investments.
Balance proactive strategic initiatives with reactive, tactical responses to market needs.
Collaborate with internal Marketing & Research teams to integrate digital marketing, creative design, communications, and research into comprehensive content plans.
Drive engagement throughout the client lifecycle by delivering high-impact marketing content.
Partner with marketing leaders from other service lines to share best practices, gather competitive intelligence, and align on broader marketing strategies.
Maintain an in-depth understanding of industry trends, client needs, and competitive landscapes to act as a thought leader within the business.
Anticipate market opportunities and threats, providing strategic insights to enhance decision-making.
Optimize the effectiveness of marketing expenditures by leveraging key performance indicators (KPIs) to measure success and guide resource allocation.
Provide leadership and direction for marketing initiatives, ensuring adherence to corporate guidelines and consistent application of global brand standards.
Manage the budget and ensure all marketing activities are completed on time and within budget.

Requirements

Minimum of 8 years of experience in marketing, preferably within commercial real estate, capital markets, private equity or investment management.
Proven track record of serving as the primary marketing leader for an office, region, or revenue-focused business group.
Demonstrated success in managing advertising, public relations, events, and business development activities.
High proficiency in Microsoft Office Suite and Adobe Creative Suite.
Experience with digital marketing tools and strategies, including analytics and optimization.
Strong project management and organizational skills with the ability to manage multiple priorities.
Proven experience in budget development and adherence to financial targets.
Exceptional communication and interpersonal skills, with the ability to interface effectively with clients and stakeholders at all levels.
Exceptional written, verbal, and presentation communication skills.
Strong analytical and problem-solving abilities, with a conceptual mindset.
Proven leadership skills, including stakeholder management, building relationships, and influencing peers and leaders.
Ability to work effectively in diverse cultural and educational environments.
Track record of successfully implementing and enforcing marketing procedures and achieving measurable results.
High confidence, adaptability, and the ability to lead teams in dynamic and fast-paced settings.

Skills

Marketing
Capital Markets
Agency Leasing
Strategic Marketing
Marketing Campaigns
Digital Marketing
Creative Design
Communications
Research
Content Plans
Thought Leadership
Industry Trends
Competitive Analysis
Key Performance Indicators (KPIs)
Budget Management
Microsoft Office Suite
Adobe Creative Suite
Analytics
Optimization
Project Management
Organizational Skills
Communication Skills
Interpersonal Skills
Analytical Skills
Problem-Solving
Leadership Skills
Stakeholder Management
Relationship Building
Influencing Skills

Location

Americas

Work Type

Full-time

Experience Level

8+ years of experience

Education Level

Bachelor’s degree in Marketing, Communications, Business, or a related field

Salary/Compensations

$144,500.00 - $170,000.00

Benefits

Health insurance
Vision insurance
Dental insurance
Flexible spending accounts
Health savings accounts
Retirement savings plans
Life insurance
Disability insurance programs
Paid time away from work
Unpaid time away from work
Competitive pay

About the Company

Cushman & Wakefield (NYSE: CWK) is a global leader in real estate services, leveraging our specialized expertise to deliver innovative solutions and exceptional value to owners and occupiers.
With 52,000 employees in nearly 400 offices across 60 countries, we are one of the largest firms in the industry, with more than 100 years of history.
In 2023, we generated $9.5 billion in revenue from our core services.
To learn more, visit www.careers.cushmanwakefield.com.

Equal Opportunity

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities.
Discrimination of any type will not be tolerated.
In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email Accommodations@cushwake.com.
Please refer to the job title and job location when you contact us.