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About the Role
The Manager, Social Media executes the social media strategy for Fenty Beauty in North America, focusing on content creation and community management across TikTok and Pinterest. This role brings the brand to life through engaging, platform-native content and drives day-to-day interaction with the community.
Responsibilities
- Execute the social media strategy across TikTok and Pinterest
- Develop and produce high-quality, platform-native content (TikTok-first, short-form video)
- Lead UGC campaigns execution
- Concept, shoot, and edit self-produced content (lo-fi, reactive, trend-driven)
- Adapt global assets into locally relevant content for North America
- Ensure content is aligned with brand voice, priorities, and launches
- Execute the editorial calendar and posting cadence defined by leadership
- Ensure timely and accurate content publishing across platforms
- Support campaign and launch rollouts through consistent social execution
- Maintain strong coordination with cross-functional teams on key moments
- Own day-to-day community management across TikTok and Pinterest
- Engage with consumers and creators on their own channels (comments, replies, interactions)
- Actively participate in conversations to increase brand visibility and relevance
- Ensure a consistent, authentic, and on-brand voice
- Track core social performance metrics (engagement, reach, video views)
- Identify top-performing content and replicate winning formats
- Provide regular feedback and insights to improve content effectiveness
- Support amplification by flagging high-performing content to Media/Influence teams
- Partner with 360 Marketing, Influence, and Creative teams to support campaigns
- Ensure social execution is aligned with 360 marketing priorities
- Support influencer activations through social amplification and content integration
- Align with Global teams to ensure consistency while adapting locally
- Monitor social trends, platform updates, and cultural moments
- Quickly react with relevant, timely content
- Bring forward ideas to keep the brand fresh and culturally connected
Requirements
- 5+ years of experience on Social Media
- Strong passion for beauty and skincare
- Highly tuned into social media trends and digital culture
- Strong knowledge of TikTok and Pinterest ecosystems (formats, algorithms, best practices)
- Proficient in content creation tools and video editing (native apps + editing software)
- Highly creative, with a strong eye for engaging and thumb-stopping content
- Agile, hands-on, and comfortable in a fast-paced, test-and-learn environment
Skills
- Social Media Strategy
- Content Creation
- Community Management
- TikTok
- Short-form Video Production
- UGC Campaigns
- Video Editing
- Brand Voice Alignment
- Editorial Calendar Management
- Content Publishing
- Campaign Execution
- Performance Tracking
- Trend Monitoring
- Cross-functional Collaboration
Location
- San Francisco
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $108,300-$135,500
Benefits
- Annual bonus
- Medical insurance
- Dental insurance
- Vision insurance
- Flex paid time off program
- Parental leave
- Employee discount/perks
- Retirement plan with employer contributions
- Summer Fridays
- Opportunity to work from anywhere for two weeks during the calendar year
- December wellness/shutdown week
About the Company
- Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton.
- Kendo is the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.
- The Kendo stable of brands will always be creative, inspiring and innovative.
- A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships.
- Kendo's values include a “Can Do” Spirit, Advocacy, Diversity, and Inclusion, Storytelling, Resilience, and Product Excellence.
- The Kendo house of brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.