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About the Role

Drive compelling Brand Communication (PR, social media, etc.) aligned with TM Japan's Go-To-Market (GTM) strategy, contributing to the achievement of TM Japan's annual performance targets and long-term growth. This role provides key support to continuously grow the brand through world-class marketing-aligned Brand Communication. We are looking for a passionate golfer and skilled communications professional with deep expertise in media relations and social media, the ability to think outside the box, and has a track record of strong creative execution. The ideal candidate brings the skills to seamlessly bridge Owned, Earned, and Paid Media, and may come in as either an individual contributor or a team leader depending on experience.

Responsibilities

Develop and execute Brand Communication plans aligned with the global GTM strategy while optimizing for the Japan market.
Leverage each media channel strategically to maximize impact, contributing to both annual performance targets and long-term brand equity growth.
Maintain regular communication with the global marketing team to stay informed on key projects, improve operational efficiency, and implement market-appropriate adaptations for Japan.
Plan and execute Brand Communication initiatives to drive market excitement around new product launches, collaborating with the product and global teams to deliver messaging that maintains a unified global image while addressing the unique needs of the Japanese market.
Lead the planning and production of GTM-related press releases and creative content (Instagram, YouTube, TikTok, etc.) that contribute to building and elevating brand value.
Identify, plan, and manage influencer and celebrity partnerships to maximize brand exposure and awareness, while building direct, trust-based relationships with key stakeholders including media, key customers, agents, and industry organizations.
Drive strategic selection and relationship management of external agency partners (advertising, PR, and others) to maximize external resources and collaborate with agencies to develop breakthrough thinking around the brand and products.
Develop deep understanding of competitor strategies, consumer behavior, and industry and business insights to identify key opportunities and threats.
Ensure the efficient operation of the Brand Communication team while fostering talent development with a mid-to-long-term perspective.

Requirements

3–5+ years of experience in marketing/brand management, or equivalent experience in FMCG or sports industries (golf-related experience a plus)
Strong knowledge of golf equipment, technology, and tour, paired with the ability to identify and anticipate latent consumer needs
Solid understanding of adjacent functions such as product, sales, supply chain, and finance
Familiarity with coaching practices and 3+ years of experience in talent development (Nice to have)

Skills

Media relations
Social media
Creative execution
Bridging Owned, Earned, and Paid Media
Communication
Presentation skills in Japanese and English
Talent development

Location

Japan

Work Type

Full-time

Experience Level

Supervisor (Senior) or Deputy Manager

About the Company

TaylorMade Golf Company is an equal opportunity employer.
We believe that our people are a big part of what makes our company great. Our continued success relies on the talent, drive, collaboration and innovation of our teams.
At TaylorMade, we pride ourselves on being willing to do anything and everything to make our golfers better – which starts with our talented and dedicated employees.
We have a group of people who live, breathe and sleep golf, doing whatever it takes to make the best, most technologically advanced and highest quality equipment for our golfers.
Team TaylorMade is made up of passionate individuals who are obsessed with always being better today than yesterday.
Individuals who bring diversity of thought and experience to our company and are motivated by our brand principles.
We believe in the continuous development and cultivation of our people – to inspire them on their individual path of growth.
Headquartered in Carlsbad, California, TaylorMade has a global impact with regional offices and opportunities around the world.

Equal Opportunity

All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.