About the Role
As a Business Development Representative, you will play an important role in the growth of Too Good To Go in Canada. Reporting to the Key Account Team Lead, you’ll support the development of sales strategies to acquire new national Key Account partners and be a crucial part of the successful onboarding of their stores onto our marketplace. You may also lead the sales strategies for smaller partner acquisition. You will support these accounts and their stores through onboarding and rollout.
Responsibilities
- Identify and engage new partners through structured outbound prospecting (calls, email, LinkedIn)
- Execute multi-touch outreach cadences and adapt messaging based on response and conversion data
- Identify and engage key stakeholders within target accounts to generate qualified entry points
- Conduct initial discovery to assess partner fit, business need, and potential opportunity size
- Prioritize high-quality opportunities and ensure only qualified leads are progressed to the Key Account team
- Consistently generate qualified meetings that convert into pipeline
- Maintain a healthy pipeline through disciplined daily outreach and follow-up
- Maintain accurate and up-to-date records in Salesforce, including activities, notes, and next steps
- Provide clear, structured handoffs to Key Account Managers with context on partner needs, stakeholders, and opportunity scope
- Track outreach activity and outcomes (e.g., response rates, meetings booked) and adjust approach based on results
- Conduct research to identify high-potential accounts, including multi-location and franchise opportunities
- Map key stakeholders and identify relevant business triggers to inform outreach
- Support onboarding and rollout by assisting with training and activation of new partners
- Assist with post-sales support to ensure partners are set up for success
- Partner closely with Key Account Managers to align on target accounts and outreach strategy
- Support broader team initiatives including reporting, onboarding, and rollout execution
Requirements
- Experience in outbound prospecting using structured cadences (calls, email, LinkedIn)
- Strong communication skills with the ability to engage, ask questions, and build rapport quickly
- Ability to qualify opportunities by identifying business need, decision process, and potential scale
- Experience using Salesforce or a similar CRM, with strong discipline in activity tracking and follow-ups
- Proactive and able to work independently while collaborating closely with a team
- Comfortable operating in a high-activity environment with consistent daily outreach across multiple channels
- Adept at tracking and improving performance using metrics (e.g., response rates, meetings booked, conversion rates)
- Strong sense of ownership and accountability for generating pipeline
- Highly organized with the ability to manage multiple prospects and follow-ups simultaneously
- Resilient and persistent in the face of rejection, maintaining consistent outreach activity
Skills
- Salesforce
- CRM
- Outbound prospecting
- Communication
- Data analysis
Location
- Canada
Work Type
- Hybrid
Experience Level
- Entry Level
- Mid Level
Salary/Compensations
- CAD 57,000 - 60,000 + 15% commission
Benefits
- Flexible Work
- 20 paid vacation days
- Paid volunteer time
- Paid parental leave with top-up support
- Health insurance
- RRSP matching
- Monthly ClassPass credits
- Extra parental leave and days off
- Option to take an extra week of unpaid leave
- Regular social events and team celebrations
- Coffee and snacks in office
About the Company
- Too Good To Go operates the world's largest marketplace for surplus food, connecting food businesses with consumers who can buy and enjoy it at 50%+ off retail value.
- Alongside our app, we create educational tools, operate an end-to-end surplus food management solution, and influence legislation to help reduce food waste.
- We’re growing fast: Our community of 124+ million registered users and 252,000 active partners across 20 countries, have together already saved 473+ million meals from going to waste - avoiding over 1.278 Million tonnes of CO2e!
- Our partners in North America include Tim Hortons, METRO and Whole Foods Market.
- We are a certified B Corp social impact company.
- Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas.
- We are also honoured to be included in TIME’s 100 Most Influential Companies.
- Most recently, we won Apple’s coveted Cultural Impact Winner.
- We want to inspire and empower everyone to fight food waste together.
- We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.
Equal Opportunity
- We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need.
- If you need reasonable accommodation at any point in the application or interview process, please let us know.
