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About the Role
As a Senior Product Marketing Manager at Parloa, you will be an architect of how Global 2000 companies rethink their entire customer experience infrastructure, defining the new standard for human-AI interaction in the enterprise. You will play a crucial role in developing go-to-market (GTM) strategies, launching marketing initiatives, empowering sales efforts, creating thought leadership, digging into market data, and establishing a thorough understanding of customers and competition.
Responsibilities
- Develop go-to-market (GTM) strategies and launch marketing initiatives.
- Empower sales efforts and create thought leadership content.
- Conduct market research to understand customers and competition.
- Communicate with confidence and authority across departments and time zones.
- Co-lead the evolution of market positioning beyond features and benefits.
- Define how the Global 2000 perceives the shift to agentic CX for service, sales, and marketing.
- Lead industry product marketing efforts to support commercial teams in closing large deals.
- Define Parloa’s overall market narrative for key industries.
- Own the evolution of industry Ideal Customer Profiles (ICPs).
- Architect value frameworks and ROI narratives aligned to industry use cases.
- Develop compelling content for industry-focused sales initiatives and joint marketing with partners.
- Serve as the expert for enablement sessions.
- Guide communication efforts across multiple audiences and channels.
- Drive ecosystem’s industry-focused go-to-market strategies.
- Empower sales & partnership teams with sophisticated use cases and proof points.
- Amplify thought leadership on AI agents, AI agent platforms, and relevant industries.
- Source ideas, translate technical concepts into buyer language, and create/collaborate on content.
- Speak on webinars and at events.
- Lead strategic "big bet" industry initiatives and high-stakes cross-functional projects.
- Manage key deal cycles, industry-defining research, strategic partner engagements, or executive event participation.
Requirements
- 5-8 years of experience in Product Marketing roles, or 8 years of experience working alongside a PMM team in related roles (partner marketing, industry marketing, sales enablement, B2B direct marketing, etc.).
- Proven track record of supporting enterprise sales teams with storylines, collateral, enablement, and deal support.
- Ability to capture an audience's attention in presentations, webinars, and training sessions.
- Ambidexterity for both strategy and tactics, with experience crafting strategic narratives and creating sales collateral.
- Accountable for outcomes, not just tasks.
- Think in solutions, communicate with clarity, and follow through.
- Comfortable making decisions, taking responsibility, and raising the standard for oneself and others.
- Uphold the highest data protection standards for client and employee data.
- Ensure utmost care, GDPR, and ISO compliance (including ISO 27001) in handling sensitive information.
Skills
- Product Marketing
- Go-to-Market Strategy
- Marketing Initiatives
- Sales Enablement
- Thought Leadership
- Market Research
- Competitive Analysis
- Strategic Communication
- Autonomous Operation
- Cross-functional Collaboration
- Market Positioning
- Industry Marketing
- Value Frameworks
- ROI Analysis
- Content Development
- Partner Marketing
- B2B Direct Marketing
- Presentation Skills
- Strategic Planning
- Tactical Execution
- Data Protection
- GDPR Compliance
- ISO 27001 Compliance
Location
- USA
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $160,000 - $180,000 + Equity
Benefits
- Equity
About the Company
- Parloa's mission is to make every customer conversation feel effortless for both customers and the companies serving them.
- Parloa is shaping the foundation of a new era in customer experience where customer support is meaningful.
- Parloa has powered over ONE BILLION interactions between global enterprise brands and their customers.
- Companies like Booking.com, HealthEquity, Allianz, SAP, BarmeniaGothaer and TUI are deploying Parloa at scale.
- Parloa is at the beginning of a new era in customer experience, where AI doesn’t just respond, but understands, reasons, and takes action.
- Parloa is building agentic AI that enterprises trust with their most important customer moments.
- Parloa aims to raise the standard for customer interactions, making them seamless, intelligent, and genuinely helpful.
- Parloa has kept the intensity of a startup with fast execution, direct feedback, and a strong expectation to contribute meaningfully from day one.
- Backed by leading global investors like General Catalyst, EQT Ventures, and Altimeter Capital.
- Parloa has a clear ambition to become the global category leader in enterprise-grade conversational AI.
Equal Opportunity
- We provide equal opportunities to all qualified applicants regardless race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.