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About the Role

Credit Genie is seeking a Senior Lifecycle Marketing Manager to build, experiment with, and expand our lifecycle marketing strategy across loyalty, engagement, and retention. This role owns the end-to-end customer lifecycle, transforming users into loyal, financially healthier customers through personalized messaging and journeys. The ideal candidate can think big, execute fast, and collaborate cross-functionally to drive measurable impact.

Responsibilities

Own lifecycle strategy end to end, defining and executing strategies for engagement, retention, and loyalty across the full customer journey.
Build and scale CRM programs across email, push, SMS, and in-app messaging using advanced segmentation, personalization, triggers, and automation.
Drive retention and reduce churn by developing segmentation, targeting, and journey logic to improve activation, engagement, and LTV.
Design loyalty and engagement frameworks to reward, recognize, and re-engage customers, fostering durable habits and lasting relationships.
Own messaging and lifecycle narrative, crafting clear, compelling messages that align with the brand strategy.
Run a test-and-learn engine, building a rigorous experimentation practice with A/B testing, cohort analysis, and holdouts to improve performance.
Champion customer and market insights by partnering with Research and Data Science to inform lifecycle strategies and product direction.
Establish operating rigor by building repeatable processes, playbooks, and launch frameworks for scalable growth.
Run a tight operation, owning the day-to-day health and quality of the program, including deliverability, opt-in rates, and message discipline.
Collaborate cross-functionally with Product, Design, Compliance, and Customer Service to ensure a cohesive, compliant, and on-brand customer experience.

Requirements

8+ years of experience leading all aspects of Lifecycle Marketing (CRM, retention, engagement, and/or loyalty) in a B2C environment.
Proven track record of building and scaling lifecycle programs that measurably improved activation, retention, churn, and LTV, ideally for a consumer mobile app.
Deep CRM and automation fluency with hands-on expertise across email, push, SMS, and in-app messaging, with Braze, and strong command of segmentation and journey orchestration.
Strong blend of strategy and execution: ability to write, build, analyze, and ship effectively.
Highly analytical: confident using data and insights to shape messaging, design experiments, measure performance, and drive growth.
AI-first operator: leans heavily on AI tools to enhance daily work and treat it as a force multiplier.
Excellent communicator with the ability to distill complexity into clarity for cross-functional partners and senior stakeholders.
Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes.
Experience in fintech, financial wellness, or adjacent industries is a plus.

Skills

Lifecycle Marketing
CRM
Retention Marketing
Engagement Marketing
Loyalty Marketing
B2C Marketing
Consumer Mobile App Marketing
Email Marketing
Push Notifications
SMS Marketing
In-App Messaging
Braze
Segmentation
Journey Orchestration
Data Analysis
A/B Testing
Multivariate Testing
Cohort Analysis
AI Tools
Cross-functional Collaboration
Communication

Location

Onsite

Work Type

Full-time

Experience Level

Senior

Benefits

100% company-paid medical, dental, and vision coverage for you and your dependents on your first day of employment.
Up to $100 per month in fitness reimbursement or complimentary full membership to LifeTime Fitness or Equinox.
401(k) with a 3.5% match and immediate vesting.
Meal program available for both lunch and dinner.
Pre-tax benefits, including a $1,000 HSA match.
Life and accidental insurance.
Flexible PTO.
Bonus program eligibility.
Equity program eligibility.
Short & long term disability insurance.

About the Company

Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future using artificial intelligence for personalized insights.
Founded in 2019 by Ed Harycki, former Swift Capital Founder (acquired by PayPal in 2017).
Backed by Khosla Ventures and led by industry pioneers from companies such as PayPal, Square, and Cash App.
Positioned to build the future of inclusive finance through cutting-edge technology and customer-centric solutions.

Equal Opportunity

Credit Genie is a proud Equal Opportunity Employer where we welcome and celebrate differences.
Committed to providing a workspace that is safe and inclusive, where everyone feels supported, connected, and inspired to do their best work.
Provides accommodations to participate in the recruitment process upon request.