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About the Role

The Promotions Strategy Manager will determine Fliff's offers, target audiences, success metrics, and promotional spend optimization to drive customer engagement and long-term value. This role operates at the intersection of promotional strategy, customer behavior, analytics, competitive intelligence, and operational execution, partnering with various teams to develop and optimize promotional programs.

Responsibilities

• Develop customer incentive strategies supporting acquisition, engagement, retention, reactivation, loyalty, and monetization.
• Design promotional concepts, offer structures, and qualification criteria across customer segments.
• Recommend promotional investments based on customer behavior, business objectives, and market trends.
• Identify opportunities for cross-product promotions and new incentive strategies.
• Evaluate promotional performance and return on investment across offer types and customer segments.
• Analyze redemption behavior, promotional costs, customer response, and offer effectiveness.
• Support promotional forecasting, budgeting, and cost management.
• Measure incrementality and identify opportunities to improve promotional efficiency.
• Establish best practices for promotional testing and optimization.
• Track competitor acquisition offers, retention programs, loyalty initiatives, VIP incentives, and event-based promotions.
• Identify emerging trends, opportunities, and risks in the promotional landscape.
• Propose new promotional concepts, mechanics, and customer engagement ideas.
• Own Fliff’s promotional calendar and portfolio across products and customer segments.
• Coordinate promotional scheduling across segments, objectives, events, launches, and initiatives.
• Manage promotional inventory and offer prioritization.
• Partner with Lifecycle Marketing, VIP, Social, and Product teams for successful promotional deployment.
• Design and execute structured testing plans for promotional initiatives.
• Evaluate offer mechanics, incentive values, timing, targeting, and promotional frequency.
• Partner with Analytics teams to measure outcomes and identify optimization opportunities.
• Establish repeatable processes to improve promotional performance.

Requirements

• 5+ years of experience in promotions, loyalty, CRM, retention marketing, gaming operations, commercial strategy, or related disciplines.
• Experience within sportsbook, fantasy sports, social gaming, social casino, mobile gaming, loyalty programs, or adjacent industries.
• Strong understanding of promotional mechanics, customer incentives, and offer design.
• Experience evaluating campaign performance and customer behavior.
• Strong analytical and quantitative problem-solving skills.
• Experience working cross-functionally with Marketing, Analytics, Product, and Finance teams.
• Comfortable operating in a fast-paced, startup environment with a hands-on approach.
• Experience working with promotional economics, customer segmentation, and incentive optimization.
• SQL proficiency and experience with tools such as Tableau, Looker, Amplitude, Mixpanel, or similar analytics platforms.
• Experience with CRM and marketing automation platforms such as Braze, Optimove, Salesforce Marketing Cloud, or similar tools.
• Experience operating within regulated industries.
• Working knowledge of recommendation systems, offer optimization frameworks, and next-best-action decisioning models.
• Familiarity with machine learning approaches such as propensity modeling, uplift modeling, recommendation engines, or Multi-Armed Bandit methodologies.
• Experience partnering with Data Science teams to operationalize predictive models and personalization strategies.

Skills

• Promotional Strategy
• Customer Behavior Analysis
• Analytics
• Competitive Intelligence
• Operational Execution
• Incentive Design
• Offer Design
• Promotional Economics
• Customer Segmentation
• Incentive Optimization
• SQL
• Tableau
• Looker
• Amplitude
• Mixpanel
• CRM
• Marketing Automation
• Braze
• Optimove
• Salesforce Marketing Cloud
• Recommendation Systems
• Offer Optimization Frameworks
• Next-Best-Action Decisioning Models
• Propensity Modeling
• Uplift Modeling
• Recommendation Engines
• Multi-Armed Bandit Methodologies
• Predictive Modeling
• Personalization Strategies

Location

• Remote

Work Type

• Remote
• Full-time

Experience Level

• 5+ years of experience

Benefits

• Competitive compensation package, including base salary, benefits, and equity.
• Unlimited/Flexible paid time off.
• Health benefits, including medical, dental, and vision coverage.
• Generous parental leave.
• Employee-sponsored 401(k).
• $500 work-from-home stipend + Equipment & Accessories.
• Opportunity for professional development in a dynamic, global setting.
• A supportive, collaborative, and knowledge-driven workplace.
• An engaging and challenging role with the freedom to innovate and develop effective solutions.

About the Company

• Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans, offering a social sports gaming experience for leaderboard positioning, badges, and status.
• We are pioneering play-for-fun sports gaming with a social sportsbook experience featuring sweepstakes promotions and loyalty rewards, providing fun, engaging, and free-to-play alternatives to real money gaming.
• As Fliff expands across sportsbook, daily fantasy sports, social gaming, and future gaming experiences, promotions are a powerful tool for influencing customer behavior, driving engagement, and creating differentiated player experiences.
• We are a multinational company with headquarters in Philadelphia and offices in New York, Austin, and Sofia, Bulgaria.
• We pride ourselves on being a close-knit, focused team that is welcoming and friendly, and the work is always interesting and rewarding.
• We want to reflect the diversity of the cities we serve by creating an inclusive culture where everyone can thrive.
• We respect and value each other’s ideas, experience, and expertise, fostering an environment where all ideas are considered.
• We know bright minds love a challenge and want to see their hard work pay off, aligning daily tasks with career ambitions.

Equal Opportunity

• Fliff is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
• All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.