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About the Role

The Product Marketing Manager will own the go-to-market strategy for the product portfolio, acting as the bridge between Product, Sales, and Marketing. This role involves translating technical capabilities into compelling messaging, driving product launches, and equipping the revenue team to succeed.

Responsibilities

• Manage end-to-end product launches from planning through execution and post-launch measurement.
• Collaborate with Product, Engineering, Sales, and Marketing to maintain launch timelines and deliverables.
• Develop positioning and messaging for new and existing IoT and camera-based solutions.
• Tailor messaging for key verticals including automotive, multifamily, and commercial real estate.
• Create sales enablement materials such as pitch decks, one-pagers, battle cards, and product briefs.
• Monitor the competitive landscape in physical security, remote video monitoring, and IoT.
• Track competitor product launches, pricing, and positioning to provide actionable insights.
• Gather and synthesize customer and sales feedback to inform messaging and product roadmaps.
• Ensure consistent internal and external product communication.

Requirements

• 3–5 years of experience in product marketing, product management, or a related go-to-market role.
• Proven experience managing product launches from planning to execution.
• Strong writing skills with the ability to simplify complex technical capabilities.
• Experience creating messaging, positioning, and sales enablement content.
• Ability to work cross-functionally with technical and non-technical stakeholders.
• Strong project management skills with the ability to drive initiatives independently.
• Curious mindset regarding market trends, customers, and competitors.
• Ability to thrive in a fast-paced, shifting environment.
• Strong verbal communication and influence skills.
• Must be authorized to work in the United States without sponsorship.
• Ability to travel approximately 5–10% for events and customer visits.

Skills

• Product Marketing
• Go-to-Market Strategy
• Project Management
• Sales Enablement
• Competitive Intelligence
• Messaging and Positioning
• Cross-functional Collaboration
• Technical Writing

Work Type

• Full-time

Experience Level

• 3–5 years

Education Level

• Bachelor’s degree in Marketing, Business, Communications, or equivalent professional experience

About the Company

• EyeQ Monitoring is a leader in AI-driven remote video monitoring.
• Provides real-time security and operational intelligence across industries like automotive, multifamily, and retail.
• Solutions include live monitoring, IoT-enabled camera technology, and investigative support.
• Values include trusted partnerships, building to last, taking the hill, and enjoying the journey.