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About the Role

The Marketing Coordinator establishes and maintains excellent relationships with referring providers, patients, and the community. This role manages business partnerships with referral sources and executes marketing tasks on behalf of the clinic.

Responsibilities

• Educate patients, referring providers and other referral sources on the services and amenities provided at the hiring clinic and/or surgery center.
• Travel the surrounding clinic or surgery center geographic area to perform referring clinic drop-ins, schedule meetings and develop contacts and referral sources.
• Obtain comprehensive knowledge of the organization’s markets including key referral sources and patients.
• Identify opportunities for partnering and growth.
• Maintain contact with referring clinics by phone and email.
• Report clinical outreach efforts to practice administrator and physicians.
• Build brand awareness throughout the community; attend and participate in community events.
• Survey referral sources to identify procedural issues that inhibit referrals.
• Create and implement print and digital advertising campaigns.
• Manage the practice’s online reputation on Google, Healthgrades, Vitals, Yelp and other review sites.
• Monitor and manage the practice’s SEO campaign alongside digital marketing agency; edit and write educational blog posts and website content.
• Collaborate closely with the Proliance marketing team.
• Facilitate development, design and ongoing maintenance of the website.
• Work with new and incoming physicians to create an effective marketing plan that will assist in the growth of their practice.
• Assist in the creation of print advertisements.
• Regularly post engaging content for all social media platforms owned by the hiring clinic and/or surgery center, including Facebook, LinkedIn and YouTube.
• Design, order and distribute marketing materials on behalf of the practice.
• Work with videography team to create compelling and informative videos.
• Analyze patient satisfaction scores through internal survey platform; take action as needed.
• Compose annual marketing plan and budget.
• Manage philanthropic giving and sponsorships.
• Order uniforms, name tags and badges for employees.
• Open mail and disperse packages daily.
• Assist HR department in posting and removing job descriptions to the Proliance website.
• Lead the Event Committee with the purpose of boosting employee morale; plan office events and employee appreciation activities, organize donation drives, disburse birthday gifts and discover new ways to create a positive office environment.
• Assist administrator in other duties as requested.

Requirements

• Minimum 1 year of marketing, sales or account development experience.
• Adherence to all safety, risk management and precautionary procedures, including the consistent respect for confidentiality (HIPAA).

Skills

• Superb communication and social networking skills.
• Great interpersonal skills; demonstrating patience, composure and cooperation; working well with all patients, physicians and staff.
• Computer savvy.
• Superior oral and written communication skills.
• Must be able to organize work and establish procedures.
• Must be able to speak, read, and write the English language.
• Must be skilled in computer/keyboard functions.
• Self-motivated; able to work independently.

Location

• Hybrid

Work Type

• Hybrid
• Part-time

Experience Level

• 1 year of marketing, sales or account development experience

Education Level

• High school diploma or GED
• Bachelor’s degree in marketing, public relations, communications or related field preferred

Benefits

• Comprehensive and competitive benefit and pay package including health coverage, 401k with match and profit share, PTO and more!

About the Company

• At Proliance Surgeons our patients come from all walks of life — and so do we. We hire and support people from diverse backgrounds, fostering growth and development to make Proliance a great place to work. Our unique experiences and perspectives help us deliver Exceptional Outcomes, Personally Delivered.