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About the Role

Translate complex financial software capabilities into compelling positioning, campaigns, and sales enablement that resonate with CFOs, finance leaders, and their teams. Work closely with product, content, demand generation, and sales to bring solutions to market with speed and credibility.

Responsibilities

• Develop messaging and positioning for new product launches and integrated campaigns, in partnership with product, marketing, and sales.
• Serve as the financial services subject matter expert across marketing, validating campaign messaging, event content, and sales enablement materials for domain accuracy.
• Partner with the content team to ensure accurate, practitioner-level representation of financial workflows and customer pain points across all audience-facing assets.
• Maintain current, on-brand solution content on the company website in partnership with the web team.
• Build competitive positioning that highlights meaningful differentiation for buyers who know the space.
• Support demand generation by applying domain knowledge to targeting, messaging, and content strategy to improve lead quality and conversion.

Requirements

• 3–5 years of experience in product marketing, marketing communications, or go-to-market roles in B2B software, fintech, or financial services.
• Direct experience working in or alongside financial services operations.
• Familiarity with enterprise financial software, whether gained through an end-user role, implementation, consulting, presales, or customer success.
• Demonstrated ability to create messaging, positioning documents, case studies, solution briefs, and web copy for technical B2B audiences.
• Strong written communication skills, with the ability to translate complex concepts into clear narratives for C-level and practitioner audiences alike.
• Experience collaborating cross-functionally with product, sales, and other business teams in a fast-paced environment.

Skills

• Financial services domain expertise
• Enterprise software
• Product marketing
• Marketing communications
• Go-to-market strategy
• Messaging and positioning
• Campaign development
• Sales enablement
• Content strategy
• Competitive analysis
• Demand generation
• Written communication

Location

• Remote

Work Type

• Hybrid
• Full-time

Experience Level

• 3-5 years

Benefits

• Professional development budget
• Competitive salary, bonuses, and equity
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• Employee giving match
• Mobile phone stipend
• R&R days
• Generous wellness reimbursement and weekly onsite & virtual programming
• Generous vacation policy
• Industry-leading parental leave policies
• Family planning benefits
• Catered lunches
• Fully-stocked kitchens with premium snacks/beverages
• Plenty of fun events

About the Company

• Ripple is building a world where value moves like information does today, improving the global financial system and creating greater economic fairness and opportunity.
• The company offers the opportunity to build in a fast-paced start-up environment with experienced industry leaders.
• Ripple provides a learning environment where employees can dive deep into the latest technologies and make an impact.

Equal Opportunity

• Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.