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About the Role

As On Premise Festival & Event Manager, you will lead Red Bull’s presence across music festivals, street culture, lifestyle, and third‑party events nationwide, turning events into powerful brand experiences that give wings to people and ideas. You will own the national strategy, planning, and execution of Red Bull On Premise festivals and events in Japan. Working closely with internal teams and external partners, you will maximize brand impact, secure win‑win partnerships, and ensure world‑class execution at every event.

Responsibilities

Build strong relationships with festival organizers, promoters, creators, agencies, and key On Premise partners.
Map and deeply understand Japan’s event landscape to identify new collaboration opportunities.
Create and execute the national festival & event strategy in alignment with international guidelines and local market needs.
Negotiate partnerships that turn investment into content, visibility, and long‑term value.
Secure Red Bull’s presence and ensure high‑quality 360° execution at music festivals and third‑party events.
Manage allocation and usage of On Premise event tools and equipment, driving efficiency and ROI.
Track, evaluate, and report event performance and results.
Support On Premise teams and Musketeers with tools, concepts, and best‑in‑class execution.
Act as a Red Bull ambassador internally and externally.
Share best practices locally and internationally.
Monitor market trends, competitor activities, and emerging event formats.
Turn insights into innovative programs that strengthen brand image and drive business growth.

Requirements

3+ years’ experience in consumer events, festivals, or event marketing.
Strong understanding of On Premise environments and event culture.
Excellent project management, negotiation, and communication skills.
Creative, entrepreneurial mindset with strong collaboration skills.
Fluent Japanese (written & spoken) and business‑level English.

Location

Tokyo, Japan

Work Type

Permanent
Hybrid

Education Level

Bachelor’s degree preferred

Salary/Compensations

Salary determined by experience and skills
Bonus determined by individual performance

Benefits

Defined Contribution Plan (6.5% of monthly base salary contributed by the company)
Group life insurance
Group medical insurance
Long-term disability insurance (income security)
Benefit One
Maximum of 20 days of annual leave right after entering the company (pro-rated based on joining month)
Staff discount for Red Bull and AlphaTauri apparel purchased on RB's online store.

About the Company

At Red Bull, we don’t just sponsor events, we create unforgettable moments.