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About the Role

Tatari is seeking a Convergent TV Planner, Strategy & Insights to shape media strategy across the full client lifecycle. This role will leverage proprietary technology and measurement tools to provide clients with a clearer picture of TV advertising effectiveness. You will work with audience intelligence, competitive insights, and AI-powered tools to build strategies that connect audience intelligence to measurable outcomes.

Responsibilities

• Develop audience-first media strategies grounded in data, competitive insights, and marketplace intelligence.
• Leverage Tatari's proprietary measurement tools alongside third-party audience platforms to identify target consumer viewing habits and build media plans.
• Use AI tools to surface audience insights, identify patterns across campaigns, and pressure-test strategic assumptions.
• Craft clear, compelling narratives that connect strategy to outcomes.
• Lead RFP responses from brief intake to submission, managing timelines and coordinating stakeholder inputs.
• Develop scaling plans for existing clients that show a clear path for growth with strategic rationale.
• Create forward-looking scenario plans to help clients visualize media investment potential across different budget levels and objectives.
• Build pricing models, budget allocations, and investment recommendations aligned with client KPIs and Tatari's measurement framework.
• Translate complex media strategies into client-ready visuals and executive summaries.
• Incorporate AI tools into the planning workflow, identifying areas for automation and intelligence to enhance output quality.
• Create reusable pitch materials including one-pagers, case studies, vertical playbooks, and capability decks.
• Contribute to building a repeatable, scalable planning system, maintaining RFP templates, response libraries, and best practice documentation.
• Track proposal performance and win/loss patterns to continuously refine strategy and improve future submissions.

Requirements

• 5+ years of experience in media planning, strategic planning, or client strategy role within linear TV, streaming, or digital video.
• Working knowledge of the convergent TV landscape, including linear fundamentals and the streaming/CTV ecosystem.
• Demonstrated curiosity about AI and its application in media planning, with hands-on experience or a strong drive to learn.
• Proven track record developing strategic media proposals and supporting new and existing business growth.
• Experience working directly with brands, agencies, or advertisers in a client-facing capacity.
• Ability to manage multiple workstreams simultaneously without compromising strategic quality or missing deadlines.
• Curiosity and desire to learn, with an emphasis on AI.

Skills

• Media planning
• Strategic planning
• Client strategy
• Linear TV
• Streaming TV
• Digital video
• Convergent TV landscape
• AI tools
• Audience intelligence
• Competitive insights
• RFP responses
• Scaling plans
• Scenario planning
• Pricing models
• Budget allocation
• Client-ready visuals
• Executive summaries
• Attribution
• Conversion measurement
• Vertical-specific media strategies
• Salesforce

Location

• Hybrid

Work Type

• Hybrid
• Full-time

Experience Level

• 5+ years

Salary/Compensations

• $80,000-110,000 Annually

Benefits

• Equity compensation
• Health insurance coverage for you and your dependents
• 401K
• FSA
• Commuter benefits
• $150 monthly spending account
• $1,000 annual continued education benefit
• $500 Newbie Productivity Perk
• Unlimited PTO and sick days
• Monthly Company Wellness Day Off
• Snacks, drinks, and catered lunches at the office
• Team building events

About the Company

• Tatari is on a mission to revolutionize TV advertising by transforming the antiquated world of TV advertising through the intelligent application of AI and machine learning.
• Tatari helps fast-growing brands reach customers using linear and streaming TV ads.
• The platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience.
• Tatari has received industry recognition, including Best CTV AdTech Platform, Best Connected TV Platform, Most Innovative TV Advertising Technology, and Hottest AdTech Companies.
• Tatari has also been recognized as the Best Place to Work by Inc. Magazine.
• The executive team comprises former founders and senior leaders from prominent tech companies.
• Tatari continues to scale rapidly as TV advertising enters its next major era.

Equal Opportunity

• At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all.
• We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.