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About the Role

Plan and adapt marketing and in-store communication content, collaborating with media and production partners to deliver high-quality assets. Ensure effective store communication by coordinating materials, digital content needs, and feedback from store teams.

Responsibilities

• Plan and oversee adaptation and delivery of globally initiated activities in all media and in-store communication channels, ensuring alignment with brand and campaign goals.
• For local tactical activations; plan and coordinate asset production and/or adaptation across multiple channels, based on the local marketing plan.
• Stay immersed in the local daily plan to anticipate asset needs for paid media and store communications, while keeping up-to-date with global channel playbooks, media formats, and store formats, and maintaining a clear understanding of global store communication strategies and placements.
• Collaborate closely with Media Leads, Media Agencies, Production partners and vendors to brief, track, and approve the production and adaptation of assets.
• Act as the main point of contact for Media agencies regarding formats, assets, and campaign materials.
• Coordinate production of store material, in collaboration with Store Visual teams.
• Brief the Store Visual team on POS plans and campaign quantities, feed local digital-screen content needs into production, and collect in-store feedback on communication materials and asset allocation to share with relevant stakeholders.

Requirements

• Degree in Marketing, Media, or Production Management (or equivalent experience).
• Strong understanding of paid media formats (TV, OOH, OLV, Display, Social, Print, etc.).
• Knowledge of retail store comms. formats and production.
• Excellent organizational skills with attention to detail.
• Strong analytical and problem-solving abilities.
• Fluent in English; additional languages are an advantage.
• Minimum 3–5 years of experience in marketing, content production, or media roles (agency or client side).
• Experience working in fashion retail or similar.

Skills

• Marketing
• Media
• Production Management
• Paid media formats
• Retail store communications
• Organizational skills
• Attention to detail
• Analytical abilities
• Problem-solving abilities
• English fluency

Location

• Toronto

Work Type

• On-site
• Salaried
• Exempt

Experience Level

• 3-5 years

Education Level

• Degree in Marketing, Media, or Production Management (or equivalent experience)

Salary/Compensations

• $97,200

Benefits

• Employee discount at H&M, & Other Stories, and COS

About the Company

• H&M is a values-driven organization, guided by its 7 unique values that have been part of its success story for over 75 years.
• Offers access to Colleague Resource Groups (CRGs) for community and networking.
• Provides access to a large global talent community for career growth.
• Encourages employees to be themselves at work.

Equal Opportunity

• Values diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability.
• An inclusive company where you’re encouraged to be yourself at work.