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About the Role

Develop local PR plans that bring global strategies to life, building and maintaining relationships with press and influencers to increase H&M's exposure and cultural relevance in the sales market. Collaborate with cross-functional teams to identify opportunities for local press interest that support brand building and commercial priorities.

Responsibilities

• Develop and execute local PR plans based on global PR strategies and activations across various formats, including press releases, press trips, events and media outreach
• Build and maintain relationships within fashion industry stakeholders including media, influencers, celebrities
• Support Brand PR and Talent manager to bring influencer relations, celebrity and ambassador programs to life
• Provide routine assistance to Showroom and PR Specialist to ensure elevated showroom execution and assist with sampling
• Identify new opportunities to ensure H&M remains relevant in the cultural conversation while simultaneously supporting commercial priorities
• Manage relationship with agencies and partnerships with other external stakeholders, ensuring that delivery of results is aligned with business and brand/PR goals
• Monitor and analyze PR performance, media coverage & sentiment, and campaign outcomes, providing insights and recommendations for improvement
• Optimize yearly PR and Communications budget, applying a cost conscious and entrepreneurial mindset
• Develop and execute PR and communication strategies and plans specific to Sales Market and in line with Global strategies and plans that strengthen the brand and support business objectives
• Ensure all communications are aligned with brand values, customer centricity, and global guidelines
• Collaborate closely with internal key collaborators to ensure consistency and maximize impact across channels
• Stay updated on market trends and competitors within your functional expertise area
• Act as a brand ambassador in all interactions, representing the company’s image and values in external engagements

Requirements

• Degree in Communications, PR, Marketing, or related field (or equivalent experience)
• Strong external communication and stakeholder management skills, with established network within the fashion industry
• Skilled in digital and omni-channel PR communication
• Experience in event management (planning and execution of activations)
• Knowledge of latest fashion trends and insights
• Excellent written and verbal communication skills in English; additional languages as required per market
• Proficiency in Microsoft Office (Word, PowerPoint, Excel)
• Minimum 7 years' experience in PR and/or communications, preferably within fashion, retail, or consumer brands

Skills

• Digital and omni-channel PR communication
• Event management
• Fashion trends
• Microsoft Office (Word, PowerPoint, Excel)
• Written communication
• Verbal communication

Location

• Toronto

Work Type

• On-site
• Salaried
• Exempt

Experience Level

• Minimum 7 years' experience

Education Level

• Degree in Communications, PR, Marketing, or related field (or equivalent experience)

Salary/Compensations

• $78,400

Benefits

• Employee discount at H&M, & Other Stories, and COS

About the Company

• H&M is a values-driven organization, guided by its 7 unique values that have been part of its success story for over 75 years.
• Access to a large global talent community, where career growth and aspirations have no limits.

Equal Opportunity

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability.
• We are an inclusive company where you’re encouraged to be yourself at work.
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues.