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About the Role

The Marketing Manager supports the commercial strategy by ensuring the brand reaches target markets through product governance, lead generation, and integrated marketing communications. This role involves managing marketing budgets, planning resources, and collaborating with sales teams to drive growth across the geographical area.

Responsibilities

• Ensure provision of marketing deliverables in coordination with Regional and Group Marketing departments.
• Supervise product and service offerings, implementing innovations and tracking performance.
• Define and implement local and regional lead generation plans and projects.
• Manage internal and external marketing strategies, campaigns, and projects.
• Monitor and report on marketing activity, budget spend, and results.
• Maintain expertise over product libraries and manage product development, launches, and maintenance.
• Manage client interface releases, including testing, training, and operational launches.
• Conduct market research, competitor analysis, and market segmentation.
• Coordinate the design, production, and distribution of internal and external communication materials.
• Manage digital communication channels, including websites and social media platforms.
• Execute lead generation events and ensure end-to-end lead management.
• Coordinate media relations and PR activities.
• Develop and roll out internal communication plans aligned with Group strategy.
• Conceptualize, implement, and manage internal and external events.
• Support HR and compliance initiatives and assist with organizational projects.

Requirements

• At least 10 years of professional experience with a minimum of 5 years in sales or marketing.
• Previous experience in a multicultural or international environment.
• Understanding of product mix and positioning strategies.
• Ability to master Trade Credit Insurance (TCI) policy wording.
• Strong editorial and writing skills.
• Experience with media relations.
• Proficiency with CMS tools and social media platforms.
• Understanding of project management methodologies.
• Ability to engage with sales teams and act as a product expert.

Skills

• Marketing strategy and planning
• Product governance
• Lead generation and demand creation
• Project management
• Digital marketing (SEO/SEA)
• Content creation and video editing
• Market research and competitor analysis
• Budget management
• UX/UI principles
• Internal and external communications
• Event management
• Data analytics and KPI reporting

Work Type

• Permanent contract

Experience Level

• At least 10 years of experience
• Minimum 5 years in sales or marketing

Education Level

• Degree in marketing, business administration, or equivalent discipline

Salary/Compensations

• Competitive base salary
• Performance-based bonus

Benefits

• Comprehensive benefits package
• Health insurance
• Professional development and continuous learning
• Internal mobility programs
• Mentoring programs
• Digital training platform

About the Company

• Global leader in trade credit risk management with over 75 years of experience.
• Supports the growth of 100,000 clients across 200 markets.
• Offers solutions including Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, and Factoring.
• Multicultural organization operating in 58 countries with teams representing 80 nationalities.

Equal Opportunity

• Committed to creating an inclusive and non-discriminatory work environment.
• Focuses on gender equity, gender balance in career opportunities, and diversity in senior management.