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About the Role

The Tour Marketing & Press Coordinator supports the execution of marketing, publicity, and audience engagement campaigns for major touring Broadway productions and live entertainment events across North America. This client-facing role requires exceptional organization, attention to detail, strong communication skills, and the ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Manage day-to-day execution of marketing and publicity campaigns across multiple tours and markets simultaneously
• Coordinate press opportunities including interview requests, media appearances, promotional events, and special engagements
• Vet, schedule, confirm, and track media opportunities while maintaining clear communication with all stakeholders
• Prepare and distribute confirmation memos, schedules, press materials, and campaign updates
• Coordinate promotional performances, press events, and special appearances with venue staff, media partners, and event representatives
• Support the development and implementation of marketing, publicity, and audience engagement strategies
• Assist with social media and audience engagement initiatives across assigned campaigns
• Prepare and circulate press clippings, media coverage reports, and campaign recaps
• Compile, proofread, and traffic content for engagement playbills and programs
• Review artwork, copy applications, and marketing materials to ensure compliance with established brand and style guidelines
• Initiate and manage creative requests in coordination with Allied's in-house creative production team and/or outside vendors
• Generate status reports, campaign summaries, and post-engagement analysis
• Build and maintain professional working relationships with clients, venue personnel, media contacts, and internal teams
• Participate in regular client meetings and contribute to campaign planning and execution

Requirements

• 1-3 years of relevant experience in publicity, communications, marketing, account coordination, project management, live entertainment, performing arts, events, or a related field
• Internship, fellowship, or equivalent hands-on experience will also be considered
• Experience managing multiple projects, deadlines, and stakeholder relationships simultaneously
• Ability to prioritize effectively and exercise sound judgment in a fast-paced environment
• Experience working directly with clients, partners, vendors, or external stakeholders preferred
• Familiarity with social media platforms and digital communications tools preferred
• Strong proficiency in Microsoft Office Suite, particularly Outlook, Excel, and Teams
• Working knowledge of Google Workspace
• Comfort using AI and emerging technology tools to support productivity and workflow efficiency
• Occasional evening and weekend availability is expected during critical campaign moments, media opportunities, tour launches, performance cancellations, and other time-sensitive situations
• Travel may be required throughout the year

Skills

• Strong written, verbal, and interpersonal communication skills
• Excellent organizational skills and attention to detail
• Solution-oriented mindset
• Ability to manage multiple projects simultaneously
• Adaptability to changing priorities
• Proactive and dependable
• Calm and organized under pressure
• Initiative and engagement

Location

• NYC
• Remote flexibility

Work Type

• Full-time
• Remote flexibility

Experience Level

• 1-3 years

Salary/Compensations

• $50,000-$55,000

Benefits

• Medical
• Dental
• Vision
• Short-term disability
• Long-term disability
• Life insurance
• 401k
• Flexible PTO
• 10 company paid holidays

About the Company

• Allied Touring is the leading tour marketing, publicity, and engagement management agency representing Broadway shows and other live events touring across North America.
• A division of Allied Global Marketing and their 24 global offices, Allied Touring works with venues in 100+ markets, combining local insight with national strategy to provide a one-stop solution for theatrical and live entertainment marketing and publicity needs.
• Based in NYC, the agency has represented more than 90 shows including 15 of the past 25 Tony Award®-winning Best Musicals and five Tony Award®-winning Best Plays.

Equal Opportunity

• Allied Global Marketing is proud to be an equal opportunity workplace.
• We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law.
• We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.