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About the Role

Planet is seeking a Senior Product Marketing Manager to lead the go-to-market strategy, positioning, and messaging for all AI capabilities. This role acts as a strategic partner to Product Management, bridging AI development and market needs. You will translate complex technical AI capabilities into clear buyer value, ensuring product-market fit for AI tools. Responsibilities include understanding customer challenges, shaping the product roadmap, defining engagement strategies, and equipping sales and marketing with messaging and competitive insights. This position offers the opportunity to market groundbreaking data products and AI-powered solutions, with autonomy to prioritize projects and guide marketing functions.

Responsibilities

Define and execute GTM and pricing strategies to guide AI products from beta to General Availability.
Drive positioning and messaging that translates complex AI capabilities into clear, benefit-driven narratives for non-technical buyers.
Produce and maintain core sales enablement assets, including pitch decks, battlecards, product videos, and interactive demos.
Partner with Product Management to secure product-market fit, using data and research to ensure customer problems are solved.
Collaborate with cross-functional marketing teams to integrate product messaging into broader market-facing campaigns.

Requirements

Bachelor of Arts or Science Degree.
6+ years of B2B, product or solutions marketing experience.
An AI-native builder mindset; actively leverage AI tools in daily workflow.
Strong technical creative skills with hands-on ability to produce high-quality product videos, visual assets, and interactive prototypes.
Track record positioning and marketing B2B/enterprise products, specifically bringing zero-to-one AI or highly technical SaaS products to market.
Experience partnering with product, sales, and executive stakeholders and communicating across leadership.
Excellent organizational skills, self-starter with ability to collaborate across departments.

Skills

AI capabilities
Geospatial AI Agents
Product roadmap
Messaging
Content creation
Competitive insights
Data products
AI-powered solutions
Public speaking
Evangelizing
Technical concepts
Narrative development
B2B marketing
Product marketing
Solutions marketing
AI tools
Visual assets
Interactive prototypes
Technical SaaS products
Sales enablement

Location

San Francisco
Washington D.C.
Remote

Work Type

Full-time
Hybrid

Experience Level

Senior

Education Level

Bachelor of Arts or Science Degree

Salary/Compensations

$144,500—$180,600 USD (San Francisco)
$127,000—$158,700 USD (US National)

Benefits

Comprehensive Medical, Dental, and Vision plans
Health Savings Account (HSA) with a company contribution
Generous Paid Time Off in addition to holidays and company-wide days off
16 Weeks of Paid Parental Leave
Wellness Program and Employee Assistance Program (EAP)
Home Office Reimbursement
Monthly Phone and Internet Reimbursement
Tuition Reimbursement and access to LinkedIn Learning
Equity
Commuter Benefits (if local to an office)
Volunteering Paid Time Off

About the Company

Planet designs, builds, and operates the largest constellation of imaging satellites in history, delivering an unprecedented dataset of empirical information via a cloud-based platform.
The company serves commercial, environmental, and humanitarian sectors, enabling customers to develop new technologies, drive revenue, power research, and solve global challenges.
Planet is a global company with offices in San Francisco, Washington DC, Germany, Austria, Slovenia, and The Netherlands, and employees working remotely worldwide.

Equal Opportunity

Planet is committed to building a community where everyone belongs and invites people from all backgrounds to apply.
Planet is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
Pursuant to the San Francisco Fair Chance Ordinance, Planet will consider for employment qualified applicants with arrest and conviction records.