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About the Role

We are seeking a highly motivated and strategic Go-To-Market (GTM) Engineer to support and accelerate our revenue growth initiatives. This role operates at the intersection of Sales, Marketing, and Revenue Operations, partnering closely with customer-facing teams to design, implement, and optimize scalable go-to-market strategies. The GTM Engineer will help to define and track success around AI- driven strategy and initiatives.

Responsibilities

• Design, deploy, and optimize AI-driven workflows that enhance sales and marketing execution (e.g., lead qualification, outbound personalization, proposal generation), ensuring seamless integration with CRM and HCM data systems
• Partner cross-functionally with Sales, Marketing, RevOps, and Product teams to identify high-impact AI use cases, translating business needs into scalable solutions and driving adoption through training and enablement
• Develop and refine prompt strategies and AI configurations tailored to HCM buyer personas, sales stages, and messaging frameworks to improve output quality, relevance, and consistency
• Serve as an AI champion and subject matter expert (SME) for the sales organization by training teams, demonstrating the value of AI-driven workflows, and driving consistent, effective adoption of AI tools across the GTM function
• Define success metrics and track performance of AI initiatives, measuring impact on pipeline generation, conversion rates, and sales productivity, and iterating based on insights
• Evaluate and manage AI tools and vendor ecosystems, ensuring alignment with GTM strategy, interoperability across the tech stack, and effective scaling of AI capabilities
• Partner with Sales and Marketing leadership to design and operationalize go-to-market strategies across target segments
• Develop and refine ideal customer profiles (ICPs), segmentation models, and territory strategies
• Identify opportunities to improve pipeline generation, sales efficiency, and revenue performance
• Design and implement scalable workflows to support prospecting, lead routing, data enrichment, and outreach automation
• Optimize the sales technology stack to ensure seamless data flow and actionable insights
• Build repeatable processes that enhance productivity across the revenue organization
• Collaborate with Sales teams to develop tailored outreach strategies and messaging frameworks
• Support strategic deals by delivering insights, data analysis, and solution-oriented recommendations
• Enable frontline teams with tools, dashboards, and best practices to improve execution
• Analyze funnel performance and campaign effectiveness to identify trends and areas for improvement
• Establish reporting frameworks and KPIs to measure success across go-to-market initiatives
• Lead continuous testing and experimentation to refine strategies and drive measurable outcomes
• Act as a liaison between Sales, Marketing, Product, and Customer Success teams
• Develop and execute strategies to increase customer adoption of Asure’s products and services
• Provide structured feedback to inform product enhancements and new feature development
• Contribute to a culture of innovation, accountability, and continuous improvement

Requirements

• 5+ years of experience in Sales, Revenue Operations, Growth, or a related go-to-market function within a SaaS environment
• Proven results championing AI strategy and initiatives
• Experience supporting or selling HCM, HR technology, payroll, or adjacent solutions preferred
• Strong understanding of modern sales and marketing technology stacks (CRM, sequencing tools, data enrichment platforms, etc.)
• Demonstrated ability to design and implement scalable processes and workflows
• Analytical mindset with proficiency in data analysis and performance optimization
• Excellent communication and stakeholder management skills, with the ability to translate complex concepts into actionable insights
• Experience in high-growth or scaling SaaS environments
• Builder mentality with a proactive, solution-oriented approach
• Ability to balance strategic thinking with hands-on execution
• Strong collaboration skills and a customer-first mindset

Skills

• AI strategy
• Go-to-market strategy
• Sales technology
• Marketing technology
• CRM
• Sequencing tools
• Data enrichment platforms
• Data analysis
• Performance optimization
• Stakeholder management
• Communication

Experience Level

• 5+ years of experience

Education Level

• Bachelor’s degree preferred
• Relevant training, certifications, and/or experience may also be considered

Salary/Compensations

• $120,000 - $140,000

Benefits

• Medical, Dental, Vision, HSA, FSA - All effective on day 1!
• Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
• 401K Program with 3% safe harbor contribution
• Employee Stock Purchase Program
• Fitness Reimbursement Program
• Self-Managed PTO

About the Company

• Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality.
• We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth.
• Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape.
• Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.
• Our Mission: To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us.
• Helping customers grow by getting the most from their human capital.
• Helping our employees grow personally and professionally.
• Growing relationships in our communities that inspire goodness.
• Grow shareholder value
• Our Vision: Be the most trusted Human Capital Management resource to entrepreneurs everywhere.
• Our Values: Reflect who we are and what we stand for as a company.
• Embrace Change
• Lead with Integrity
• Own the Outcome
• Deliver Awesome
• Be a Good Human

Equal Opportunity

• We are an equal opportunity employer.