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About the Role

This role is integral to the successful execution of the firm’s Practice Group Program, designed to sharpen competitive positioning, build market-facing infrastructure, and accelerate business development. The Manager is an essential operational partner responsible for executing systems, processes, and standards that enable practice groups to pursue clear, measurable, market-facing goals.

Responsibilities

• Serve as the primary operational liaison between assigned Practice Group Co-Leaders and the Marketing & BD department, facilitating go-to-market strategy, client targeting, and annual SMART goal development.
• Coordinate and maintain all program infrastructure, including the Practice Group Playbook, onboarding sequences for new co-leaders, and SMART goal tracking across the portfolio.
• Manage scheduling, preparation, and documentation for annual practice group check-ins, Advisory Committee sessions, and GTM Refresh Workshops.
• Coordinate new partner and lateral integration into relevant practice groups within established timelines.
• Support BD Lead continuity by maintaining documented transition protocols and active goal summaries when Practice Group assignments change.
• Manage overlap across practice groups with shared client targets, ensuring messaging consistency and coordinated outreach.
• Execute against defined standard operating procedures for pursuits, RFPs, pitches, experience management, and cross-selling workflows across the firm's practice group portfolio.
• Support adoption of CRM/ERM tools among Practice Group Co-Leaders, attorneys and BD Leads through training, troubleshooting, and ongoing guidance.
• Apply and uphold quality standards and messaging frameworks established by the Director for RFPs, pitches, and pursuit materials.
• Identify process gaps and recommend improvements to the Director; contribute to the ongoing standardization of tools, templates, and workflows across the department.
• Monitor KPIs for assigned practice groups tied to SMART goal progress, pipeline activity, cross-selling outcomes, and business development engagement.
• Maintain accurate, real-time tracking of BD activity across the portfolio, providing the Director with the data needed for advisory committee sessions and the annual impact report.
• Build and maintain practice group performance summaries, supporting a consistent and data-informed view of where groups are succeeding and where course corrections are needed.
• Track and report on legal directory and rankings submission status, thought leadership placements, event participation, and other market-facing activities.
• Coordinate with MarTech and analytics resources to surface relevant reporting and ensure dashboards reflect current practice group data.
• Maintain and update practice group web content in coordination with the BD and Communications teams, ensuring accuracy, consistency, and alignment with current positioning.
• Collaborate with marketing leadership to align practice group campaigns and promotional content with revenue priorities and market positioning strategy.
• Support internal firm communication efforts, including quarterly practice group highlights distributed through the firm Portal.
• Serve as a day-to-day mentor and resource to junior BD colleagues supporting practice group activity.
• Support the Director in delivering structured onboarding and capability-building programming for Practice Group Co-Leaders.
• Contribute to a culture of ownership, accountability, and continuous improvement within the BD department.

Requirements

• Bachelor's degree required.
• Four or more years of business development and/or marketing experience within a law firm or comparable professional services organization.
• Demonstrated experience supporting or managing structured programs at scale, with the ability to maintain consistency and quality across multiple concurrent work streams.
• Strong command of business development operational standards, including RFP and pitch processes, experience management, CRM/ERM data governance, and pursuit workflows.
• Proven project management skills, including planning and executing conferences, events, cross-functional initiatives, and complex proposal responses.
• Highly organized and detail-oriented; able to balance competing priorities, make sound decisions independently, and adapt to shifting demands in a fast-paced environment.
• Collaborative and relationship-oriented; comfortable working across departmental and geographic lines to facilitate strategy, coordinate deliverables, and drive results.
• Strategic thinker with an understanding of market positioning, messaging consistency, and competitive differentiation in a professional services context.
• Self-starter with the discipline to translate long-term strategic priorities into structured, day-to-day execution without close supervision.
• Strong written and verbal communication skills, with the ability to develop polished deliverables including business plans, pitch materials, marketing collateral, and thought leadership content.
• Experience with Foundation or comparable knowledge management and CRM platforms is preferred.
• Technology-savvy; proficient in relevant software and eager to learn and adopt new tools.
• Willingness and desire to work with innovative technology platforms.

Skills

• Business Development
• Marketing
• Program Management
• Project Management
• CRM/ERM
• RFP/Pitch Processes
• Experience Management
• Pursuit Workflows
• Data Governance
• Written Communication
• Verbal Communication
• Foundation Platform
• AI Tools

Location

• Atlanta
• Austin
• Charlotte
• Chicago
• Houston
• New York
• Washington, D.C.

Work Type

• Hybrid Remote Option

Experience Level

• Manager

Education Level

• Bachelor's degree

Benefits

• Excellent benefits
• Hybrid remote option allowing flexibility and work-life balance

About the Company

• McGuireWoods, one of the world’s leading law firms, has provided legal solutions to corporate, individual and nonprofit clients since 1834.