Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

This influential leadership role will work at the intersection of Sports, Entertainment and Gaming in the world's 3rd largest gaming market. You will define and lead the company's full-funnel media strategy, with clear ownership of top and mid-funnel investment, planning, and performance through our in-house media team. This role sets the strategic direction for how media drives brand growth, demand generation leading to customer acquisition and commercial impact in a highly competitive, performance-driven environment, ensuring alignment across brand, product, analytics, and commercial teams.

Responsibilities

Own full-funnel media strategy (top & mid funnel), aligning brand and performance media to lead awareness, demand, and high-value customer acquisition across important moments
Lead media planning, budgeting, and investment governance across two national gaming brands, balancing return on investment with long-term brand growth
Drive acquisition strategy through close partnership with Performance Marketing, CRM, Product, Commercial, and Analytics teams
Set channel and partner strategy, unlocking innovation across emerging platforms, automation, and AI while ensuring execution excellence
Lead the media function end-to-end—team development, senior stakeholder influence, measurement, and regulatory / responsible marketing compliance

Requirements

8–12+ years in media, performance marketing, or digital marketing leadership roles
Experience leading full-funnel media strategy at scale
Understanding of paid media channels, planning frameworks, and measurement approaches
Experience managing significant media budgets and driving ROI
Strong leadership and team development experience
Able to operate strategically while staying close to execution realities
Strong stakeholder management and communication skills
Experience working in acquisition-focused environments (e.g. iGaming, eCommerce, fintech, or similar)
Strong understanding of performance metrics such as CPA, LTV, and conversion optimisation
Able to scale effectively during peak demand periods (e.g. major sporting events)
Experience in high-growth, digital, or regulated industries
Exposure to advanced measurement approaches (MMM, incrementality testing, etc.)
Experience working across multiple markets or regions

Skills

Media Strategy
Media Planning
Performance Marketing
Digital Marketing
Full-funnel media strategy
Budget Management
ROI Analysis
Team Development
Stakeholder Management
Communication
Acquisition Strategy
Channel Strategy
Partner Strategy
Innovation
Emerging Platforms
Automation
AI
Execution Excellence
Measurement
Regulatory Compliance
Responsible Marketing
Performance Metrics (CPA, LTV, conversion optimisation)
Scaling
MMM
Incrementality Testing

Location

Toronto

Work Type

Hybrid working (2+ days per week in the office)

Experience Level

Leadership roles
8-12+ years

Salary/Compensations

CAD 180000 - CAD 215000 - yearly

Benefits

Competitive salary
Generous company bonus
15 vacation days per year, plus statutory holidays
Healthcare support
ShareSave scheme
Great development opportunities
Wellbeing support

About the Company

Entain's vision is to be the world leader in sports betting and gaming entertainment by creating the most exciting and trusted experience for our customers, revolutionizing the gambling space as we go.
Home to a global family of more than 25 well-known brands.
Focus on sustainability and growth.
Will transform our sector for our players, for ourselves and for the good of entertainment.